Danas se tehnologija
toliko razvila da je iznenađujuće inspirativno baviti se novim reciklabilnim ili biorazgradivim materijalima koji svojim karakteristikama stvaraju mogućnost za nove kreativne izazove Technology has today evolved so much that it is surprisingly inspiring to work with new recyclable or biodegradable materials that possess qualities
which lead to new creative challenges
trends come and go. She hopes that young people will wise up and that it will become more important for them to ‘BE’ than to ‘HAVE’. She considers the concept that she es- tablished at the beginning of her career as a privilege. She dressed mothers, followed by daughters, and then grandchildren. Daughters to- day wear dresses that their moth- ers bought from her 20 years ago. Giogrio Armani declared at the beginning of the pandemic that his spring collection will also sell in the autumn, because these are not pieces created to be disposable, but rather seriously designed and implemented garments that have a story and are not subject to passing trends, but rather are envisaged to last. For Veri- ca, that interview provided a tailwind at a juncture when she was wonder- ing whether her system of working with unique pieces would survive this time of hyperproduction. Igor would also put his own signature to everything that was stated by the great Armani.
“He is undoubtedly one of the biggest names of all time on the map of world fashion, and his interview had huge significance. In that sense, I’m in total agreement that one of the ideas is precisely the durabili- ty of the author’s signature and the authenticity of each piece. Armani states loudly that the aesthetics and durability of products outweigh the challenges or dictates of the season and the trend, and he thereby cel- ebrates the quality and ethics that fashion has lacked in recent times,” says Todorović. Handwork as indispensable in- spiration, heritage, something that is in each of us, even at an unconscious level, is one of the main drivers and sources of inspiration for collections. With all the benefits of industriali- sation, working by hand was some- what marginalised at one time, but it’s now making a comeback in a big way. As Igor says, ornaments and handmade items are authentic and very often provide a unique testimo- ny to the area they come from, which
is why they should be nurtured and approached in the right way, through a fashion language that will also be understood by millennials, and not only fans or connoisseurs of tradi- tional crafts. Verica actually constructed her entire fashion oeuvre on studied tra- dition, with the idea of each one of her pieces leaving its mark. We recall the shows presented at Haute Cou- ture Fashion Weeks in Rome that were inspired by traditional Serbi- an civilian costumes… She proudly presented the richness of our herit- age and gave importance to the con- cept of sustainable fashion. Ultimately, every fashion col- lection is a little fashion story be- hind which stands a designer. Still, that collection is also envisaged to be worn by someone. Igor and Ver- ica are in agreement that their cre- ations are primarily intended for a woman who is strong and true to her- self, and that kind of woman doesn’t shop spontaneously, but rather with planning.
Verica podržava proizvođače koji biraju reciklirane i biorazgardive materijale, ali sama ostaje verna prirodi. Za nju postoje samo svila, pamuk, lan, vuna, viskoza i kašmir While Verica supports manufacturers who opt for recycled and biodegradable materials, she herself remains faithful to nature. For her, only silk, cotton, linen, wool, viscose and cashmere exist
Sustainability » Održivost | 53
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