Fenomen opreme za kampovanje dobio je svoje luksuzno opredmećenje u kolekcijama dizajnerskih marki The phenomenon of luxury camping equipment materialising in the collections of designer brands
designers perched in studios that are reminiscent of stylised ivory tow- ers and us ordinary folk, who follow fashion but don’t live exclusively by its dictates, have reached the same conclusion. And this time around that idea also has a name, albeit an infinitely cryptic one: “gorpcore”. The name was coined from the abbreviation for the colloquial term “Good Ol’ Raisins and Peanuts”, in reference to the “trail mix” tradition- ally prepared for hiking – with the suffix representing a reference to pop culture genres. The first time it ap- peared in written form was in a 2017 article for website The Cut authored by journalist Jason Chen, who used it to describe the phenomenon of luxu- ry camping equipment materialising in the collections of designer brands. Pricey versions of Birkenstock slip- pers created by Celine and JW An- derson, oversized Marni rucksacks that can be easily combined with au-
thentic hiking equipment, Balencia- ga and Marques Almeida overcoats that resemble stylised sleeping bags, Burberry trench coats with seatbelt buckles… And, perhaps craziest of all, the collaboration between Flor- ence-based bastion of luxury Guc- ci and feather-down jacket maker North Face. There are many exam- ples, and each of them is equally de- serving of the description “camping chic”, or the description that is most easily adapted to the Serbian lan- guage: “adventure style”. Although the last few years have seen many prestigious fashion com- panies flirt with the idea of utili- tarian collections, no one has bet- ter capitalised on the moment than the golden boy of the Paris fashion scene. Yes, you’ve guessed, we're talk- ing about Simon Porte Jacquemus. His autumn-winter 2021/22 fash- ion show had an obvious association in the name itself (La Montagne –
Camping chic Gorpcore is a hit, but what is it actually? This adventurous style that’s inspired by hiking equipment is an absolute trend, and for very good reason In accordance with the canon of the fashion indus- try, some trends are born to thun- derous applause on catwalk parades, while others – driven by major cultur- al shifts – naturally emerge as street style trends. However, the unexpect- ed sometimes happens. In a prece- dent worthy of a sociological paper,
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