Elevate May 2022 | Air Serbia

moda / fashion

Versaće je zaronio u svoju sta- ru slavu i za proleće po- nudio pravu dozu esteti- zovane no- stalgije Versace has delved into “former glo- ry” and found the right dose of aestheti- cized nostal- gia to offer this spring

Bluma- rin buntov- no-glamuro- zna estetika definisala je seksepil ra- nih dvehilja- ditih Blumarine - rebellious- ly glamorous aesthetics defined sex appeal in the noughties

the TikTok generation is only just discovering the teen star style of that period, browsing countless pa- parazzi photos of Hollywood actre- sses and pop stars who dominated back then in ultra-low-waist jeans and cropped jackets decorated with patches and gemstones. Even befo- re the famous matching total jeans combination look of Britney and Justin experienced its comeback, the fashion companies that defi- ned that era had already exerted efforts to offer a little Y2K denim magic before anyone else. Versace, Dolce & Gabbana and Blumarine, whose rebelliously glamorous ae- sthetics defined sex appeal in the noughties, have delved into their own “former glory” and found the right dose of aestheticized nostal- gia to offer this spring.

ing it a complete couture makeover. But what does this actually me- an for the state of the fashion in- dustry in general? Following the angered controversy of recent ye- ars over the harmful environmen- tal impact of the multimillion-do- llar denim industry, due to its need to use hectolitres of water to ac- hieve that famous “worn” look in processing, with every drop en- ding up as toxic wastewater – it seems as though the leading trend- setters have decided to rehabilitate this indestructible canvas through their emphasising of re-work prin- ciples and skilfully applied combi- nations with other more glamoro- us textures. This has all coincided with the revival of the fashion that we recall from the turn of the millennium -

Jeans are in our genes Denim has never been so fancy

How this modest fabric intended for work pants has conquered the fashion world – and has done so once again this year, through top fashion collections A ccording to one of the more hilarious fashion slogans: “Only a good pair of jeans can spend the whole night on its spring collections. It is clear that jeans, that most democratic item of clothing ever invented, have a thou- sand fabulous faces – but denim has never been as fancy as it is today. And while some fashion companies have delved into their rich archive of jeans, others have elevated den- im to the status of a painting can- vas and a sculptural volume by giv- feet without needing a litre of strong coffee in the morning”. And it ac- tually seems like fashion designers have been guided by this wisdom when researching trends for their

56 | Džins » Jeans

Jeans » Džins | 57

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