Karisma Hotels & Resorts In the neighbourhood, but like in the Caribbean “Our desire is to transfer the experience and level of service of the Caribbean to our region, but also to Europe and the Middle East,” announces Nemanja Kostić, Karisma Hotels & Resorts Managing Director for Europe and the Middle East
Here we discuss with Kostić the investments, offers and plans of one of the world’s leading hotel groups... faraway destinations, like Mexico and the Domini- can Republic. Is it possi- ble to transfer the same holiday concept to the European market? “That’s certainly a key part of our long-term strategy. We possess vast experience and all the essential resources required for us to enable tourists in Eu- rope and the Middle East to ha- ve the same kind of holiday and enjoyment as guests of our ho- tels in the Caribbean. This is a concept that implies not only a five-star hotel or all-inclusi- ve offer, but also placing every single guest at the centre of our attention and a total focus on their experience.” Karisma hotels are pri- marily associated with
Could you reveal some of the new destinations where you’ll open your first facilities? “We will be present in Ser- bia very soon and I’m using this opportunity to announce that to you, but we’ll discuss the deta- ils another time. Our focus is on the Paramount and Margaritavi- lle brands, i.e., Nickelodeon, MTV, Margaritaville Island Reserve and St. Somewhere hotels, which we are quite advanced on developing in individual destinations in Eu- rope and the Middle East.” The period of the pandemic was difficult for both tour- ists and hoteliers. How did it impact on your company? “We endured a difficult peri- od, but we are very proud that - as a large international hotel com- pany - we managed to preserve our employees’ health and their number, while at the same time working on the development and
Nickelodeon Hotels & Resorts Riviera Maya – The Lair Suite
St. Somewhere, Premium, Oceanview, BarefootSuite
implementation of new technolo- gies. And despite all the challen- ges and unforeseeable circumstan- ces, we succeeded in constructing and opening four hotels, with a total accommodation capacity of 1,200 units, in the period from 2020 until today – when long- term planning has been rende- red practically impossible – whi- le the fifth hotel that also began to be built during the pandemic will be officially opened by the end of this year.”. What would you single out as your greatest develop- ment potential? “That’s undoubtedly our per- sonnel and the ability to adapt qu- ickly and in a quality way, both to unforeseen business circumstan- ces and new markets. I would al- so highlight our cooperation with the aforementioned Paramount and Margaritaville companies, with whi- ch we’ve achieved great success.”
Azul Beach Resort Montenegro, by Karisma
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