Lajfstajl / Lifestyle
Mahdavi je učinila desene apstraktno blurovanim Mahdavi gave the patterns an abstract blur
manifesto of how she decided to partner up with the home décor di- vision of a Swedish brand for a limit- ed-edition series of household items that reflect her distinctive aesthetic. However, those based at the head- quarters of this Scandinavian retail giant aren’t the only ones who are in love with her work: the special po- etics that guide this designer in her every choice of colour, form and de- tail have a global fan base among in- terior design connoisseurs. In truth, only a lucky few have had the oppor- tunity to feel the magnetism of her creativity in close proximity, given the high-end exclusivity, high price and small series through which her ideas have been realised. The idea for this unusual high- low collaboration emerged during the pandemic. India says that it lit- erally came to her in a dream, awak-
ening an emotional desire for joy and optimism during lockdown. From the first sketches of the collection, she focused on the palette of col- ours of an afternoon spent under the spring sun – because such sim- plicity reminded her of almost the only activity that was available to us during the pandemic lockdowns. When she closed her eyes, kaleido- scopic colours would instantly ap- pear in her mind, with each of these bright shades included in the final product. Mahdavi intentionally gave the patterns an abstract blur, in order to emphasise that sense of uncer- tainty under the conditions of the new normal. At the core of her cre- ative research were those everyday heroes of small items that we turn to from the first second we awake every morning: a lavender coloured
coffee mug, a jug in a cheerful coral hue that will bring a smile to your face as you pour your morning juice or use it as a flower vase. Sparking a sense of happiness was more im- portant to her than an elaborative concept, which is why she personal- ly tested every piece, living with the collection for months before it ap- peared on the market. She saw this as being crucial. “I had to live with them in or- der to know what kind of impression they left,” she stresses, explaining that the blue-and-white rug found its place on the floor of her house in Cannes and that she loved cutting to- matoes on plates with a colour gradi- ent, enjoying the juxtaposition of the natural red on their surface. “This col- lection is designed to be lived with, to be cherished, to become part of your landscape.”
88 | Enterijer » Interiors
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