Elevate February 2022 | Air Serbia

sjajna Promocija srpskog turizma na Ekspo 2020 Dubai / Excellent Promotion of Serbian Tourism at Expo 2020 Dubai

Turisti iz dalekih zemalja stižu u Srbiju / Tourists from distant countries coming to Serbia Srbijakaoturističkadesti-

Serbia is becoming an increas- ingly popular tourist destination in the UAE, but also in other faraway markets, such as those of India, Argentina, Malay- sia, Indonesia and Singapore... Confirma- tion that Serbia will soon welcome guests from the farthest flung corners of the world was provided by the crowds at the Serbia Pavilion on the occasion of the 5 th themat- ic week “Travel and Connectivity”, which was held from 7 th to 15 th January within the scope of the Expo 2020 Dubai global exhi- bition and saw more than 250 Serbian busi- nesspeople from 115 companies engaged in the tourism sector promote their offers and innovations to the world. There wasn’t even enough room in our Pavilion and the Serbian Business Hub to receive all those wanting to attend the pres- entations and bilateral meetings organised by the Chamber of Commerce and Indus- try of Serbia (CCIS) with tour operators and tourism representatives from almost all con- tinents. Potential partners didn’t hide their satisfaction with the offer of Serbian tour- ist and promised that – with the pandemic expected to end soon – they will very soon organise tours and visits to Serbia’s moun- tains, spas, cities... “Serbia is becoming increasingly popu- lar in the Emirates, as well as in other dis- tant countries. This is proven by the many meetings and excellent opportunities for our companies engaged in the tourism sec- tor to connect with partners – from the U.S., via Europe, to Singapore – who can promote Serbia as an attractive destination and bring tourists to our country,” says Ti- jana Maljković, secretary of the CCIS Asso- ciation of Tourism. According to those from Dubai, tour- ists from the UAE are seeking luxury when choosing their next destination, and they find Kopaonik Mountain, the Belgrade Wa- terfront complex and other tourist desti- nations in Serbia very attractive.

Paviljon Srbije posetilo je više od 600.000 ljudi More than 600,000 people visited the Serbian pavilion

nacija postaje sve popularnija u UAE, ali i na drugim dalekim tržištima poput Indije, Argentine, Malezije, Indo- nezije, Singapura... Da će u Srbiju usko- ro dolaziti gosti iz najudaljenijih delova sveta, pokazale su gužve na Paviljonu Sr- bije na 5. tematskoj nedelji Putovanja i povezanost u okviru svetske izložbe Ek- spo 2020 Dubai kada je od 7. do 15. ja- nuara više od 250 srpskih privrednika iz 115 kompanija u oblasti turizma pred- stavilo svetu svoju ponudu i inovacije. Tražilo se mesto više u našem pavi- ljonu i Poslovnom habu Srbije na pre- zentacijama i bilateralnim sastancima, u organizaciji Privredne komore Srbije sa turističkim poslenicima sa gotovo svih kontinenata. Potencijalni partneri ne kri- ju zadovoljstvo onim što srpski turizam nudi i obećavaju da će vrlo brzo, u išče- kivanju da pandemija posustane, orga- nizovati ture i posete našim planinama, banjama, gradovima... „Srbija dobija na sve većoj popular- nosti u Emiratima, ali i u dragim dale- kim zemljama. Dokaz tome su i mnogo- brojni susreti i odlična prilika da se naše firme u sektoru turizma povežu sa par- tnerima od SAD preko Evrope do Sin- gapura koji mogu da promovišu Srbiju kao atraktivnu destinaciju i dovedu turi- ste u našu zemlju“, ističe Tijana Maljko- vić, sekretar Udruženja za turizam PKS. Iz Dubaija poručuju da turisti UAE traže dozu luksuza kada biraju desti- naciju, a da ih u Srbiji privlači Kopao- nik, Beograd na vodi i druga atraktiv- na odredišta.

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