NEW INTERNATIONAL VIDEOS REFLECT HACHETTE LEARNING’S IMPACT Over the past few years, we have done a lot to change how we approach and understand International markets. While there is plenty still to learn and opportunities to uncover, we decided to work with a film agency to create concise yet emotive videos illustrating the impact of our IB (International Baccalaureate) and Reading Planet titles outside UK classrooms. The clear focus on ambition,
The videos were recorded in partnership with Somersault Agency and Binus School Simprug (IB) Saint Nicholas and Santa Maria del Camino (RP) in Indonesia and Spain. The videos were commissioned and managed by Clare MacCallum and Sophia Blackwell with input from Helen Parker, So-Shan Au and the team from International Sales.
responsibility and empowerment, for both very young learners and older ones, resonates throughout all three videos. Each video demonstrates how these ownership values are aligned both with the holistic and problem- solving approach of the International Baccalaureate and the messages of social responsibility, growth and self- awareness integral to Reading Planet. As many of the students want to strengthen their understanding of English and reading and writing skills in order to study and work outside their home countries in future, they are clearly aware of their goals and it’s very exciting for us as publishers to get a sense of how the resources we create are working in practice to help students explore new ideas and discover new worlds of learning.
WATCH HERE
WATCH HERE
WATCH HERE
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