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905 James Ave. NE • Jamestown, ND 58401 (701) 252-6190 • CraigHansonCPA.com Inside This Edition 1. The 10 Traits of Effective Leadership 2. How Cutting-Edge Behavioral Techniques Can Elevate Your Business 3. Ancient Brews, Horse Politicians, and Ghostly Wins! 4. A Business Leader Who Persevered
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From Bankruptcy to Global Recognition How Danna Pratte Became a Leader in Health and Wellness
Dale Carnegie once said, “Develop
was about to take off and, through hard work, brought the company back from the brink of bankruptcy. Born in the small town of Mansfield, Texas, Pratte’s childhood made her passionate about nutrition later in life. She was an obese child and was constantly bullied. After persevering through this abuse, she was able to make it to college, where she dedicated her life to learning more about nutrition and pursuing a healthy lifestyle. Once she had completed her master’s in international management, Pratte searched for opportunities in the health and wellness industry and quickly found her niche. Most supplement companies at the time were using filler ingredients. This lowered the quality of the supplements and, in many cases, negatively affected profit margins. When she first got involved with NBPure, they were having trouble making a name for themselves. So, in revamping the company, which was operating on razor-thin margins, Pratte set out to use only pure ingredients, making her an innovator and disrupting the male-dominated industry.
success from failures. Discouragement and failure are two of the surest stepping stones to success.”
To be sure, failure is always challenging,
especially in business. In any business venture, you spend money, passion, time, and energy. As a result, failure can feel overwhelming. Fortunately, countless success stories can inspire and shape your business ambitions. One example is the story of Danna Pratte. Pratte is the CEO of the global supplement company NBPure and one of the co-founders of The Candidly. When she acquired NBPure in the early 2000s, it was struggling and on the verge of bankruptcy, but Pratte knew the wellness industry
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