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INSIDE THIS ISSUE Working Behind the Scenes at Sul Lee page 1 Copyright Questions in an AI World page 2 Powerful Paths to Profit page 2 What New Tariffs Mean for Small Businesses page 3 Spinach, Feta, and Egg Stuffed Peppers page 3
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GIVE YOUR COMPETITORS SOME BUSINESS (REALLY). Do you want to better understand how your chief competitors earn and retain their customers? Become one of their customers yourself. See how they market their products or services to you, consider the strength of their customer service skills (or lack thereof), and identify any key strengths they have over your current model. If you own a Mexican restaurant, there’s nothing wrong with going to the one down the street to sample their enchiladas. You can also research your competitors by reviewing
their websites, online customer reviews, and social media content. If your business focuses on trade-specific areas, such as technology or manufacturing, gain a leading edge by staying updated on trade publications and other industry-specific news sources that analyze consumer trends and their potential impact on you and your competitors in your field. TRAIN, TRAIN, TRAIN. If you’re concerned about training an employee because they might take the knowledge you’ve paid for and leave for a competitor, imagine how bad it will be if you don’t train them and they stay. Investing in ongoing employee training — especially with in-house mentorship and leadership-building programs — helps your workforce stay productive and innovative. From role-specific certification to technical webinars to presentations by guest speakers, the opportunities for better educating small- business employees are endless. They could serve as a strong incentive to attract and retain new staff over the competition. While the strategies mentioned herein aren’t groundbreaking, they are powerful and among the most overlooked in the push for business survival and profitability. Implementing one or all of them will help keep your market position strong while you focus on what matters most: your customers.
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