Photo by Chris Geworsky
IN THE SPOTLIGHT BRITTANY PICKREM – CEO OF BRITTANY PICKREM BRANDING & DESIGN
by Lee Ann Atwater I f you have worked with Brittany Pickrem, then you know she is much more than a Branding and Designer Expert. You know that she is committed to working with her clients one-on- one from concept to completion. That she is there for her clients to help them navigate through the creative process with clarity and ease. You also know that that she has a passion for making her clients look unique, professional, and unforget - table. Spotlight on Business Magazine sits down with this creative entrepreneur on the beauti - ful Halifax waterfront to learn more about the person behind Brittany Pickrem Branding & Design brand. Brittany shares where she gets her drive and passion from to how she harvests all her creative powers for her clients.
Like any good Maritimer Garlic Fingers and Moon Mist ice cream are my very favourite treats. Now let’s learn more about Brittany Pickrem the entrepreneur, when did you know that you wanted to be a brand expert and that you had a knack for creative design? BP: My creative career started in grade four. When I stood at the front of my class and pre - sented my Bristol board poster about sunflow - ers, I noticed that I immediately had everyone’s attention in the room for at least a solid minute. They were all staring at my poster. I had drawn a giant sunflower with big, bright petals and I had painstakingly glued and painted actual sunflower seeds in the center of the flower. To my surprise, not only did I get the students’ attention, my teacher even asked to keep the poster to show other students for inspiration. After creating other presentations with a similar approach, and reaction, I began to realize that I could get attention using my creative thinking, and artistic skills. My enthusiasm for creating stuck with me, and
by the time I was in high school, I knew that I wanted to have a creative career, but there were a few challenges standing in my way.
Photo by Chris Geworsky
SPOTLIGHT: Tell us a little about yourself, your hobbies, what you like to do in your spare time when not working with clients making their brands unforgettable? BP: I was born and raised in Halifax, and I’m the oldest of four kids. My Dad was a carpenter and my Mum was a homemaker. Unlike many entrepreneurs, I had zero influence to become an entrepreneur during my childhood. I like to think that entrepreneurship chose me, because I never dreamed of becoming a business owner and working for myself. In my spare time I love to be in nature, and to be as close to the ocean as possible. Cape Breton, Annapolis Valley, and the South Shore are among my favourite spots in the province to visit for a retreat into nature. Even a quick walk around the Halifax Waterfront is sometimes the best medicine. I also love to travel, and I miss it. What I like most about travelling is that I always come back feeling creatively inspired. Interestingly, the more I travel, the more I realize that Nova Scotia will always be home for me. It has the amenities that are typically found in more populated places, while having the laid-back charm of a small town. “I like to think that entrepreneurship chose me, because I never dreamed of becoming a business owner and working for myself.”
13
12
SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
Made with FlippingBook Publishing Software