heart of downtown Halifax. This year was the first time the event took place virtually during July and August. Because the festival draws such diverse festival goers and music lovers, it’s always been import - ant that the main image design reflect the inclusiveness, energy, and excitement that the Jazz Festival brings to Downtown Halifax each Summer. CLIENT SPOTLIGHT: Nova Scotia College of Social Workers Over the past three years I’ve partnered with the Nova Scotia College of Social workers to help creative direct and design a quarterly magazine called Connection. Connection magazine offers a perspective into often overlooked and under-discussed social injustices that certain Nova Scotians face. It also takes a look at the crucial work that Social Workers are engaged in across the province to actively improve these social inequalities for Nova Scotians. The theme for the upcoming Fall issue of Con- nection is Black Lives Matter. This issue will provide a local perspective from Nova Scotia’s Black Community about the Black Lives Matter movement. I encourage everyone to take time to check out this upcoming issue that will be pub- lished in October. CLIENT SPOTLIGHT: Ecology Action Centre I’ve recently partnered with the Ecology Action Centre on a project to help raise public aware- ness about Nova Scotia’s Marine Protected Areas (MPAs). These are designated marine areas around Nova Scotia that are protect - ed against any harmful fishing practices and resource extraction. Canada’s Atlantic Ocean is considered to be one of the most productive marine environments in the world. Protecting and preserving the marine ecosystems that surround Nova Scotia is some - thing that we all need to take responsibility for.
It’s an honour to be using my design talents to help raise awareness about this important cause that will help to preserve Nova Scotia’s marine environment for generations to come. What branding and design services do you offer? BP: My core service offers are visual brand strategy, brand styling, and graphic design. I help my customers to create a competitive brand presence by pairing brand strategy, with brand style. When working on a brand design project, I first help my customer to determine their brand position (vision, values, voice etc.), then I design a visual brand image (logo design, colours, fonts etc.) that is in alignment with their brand position. I also provide graphic design services. These are typically smaller-scale projects than brand design projects. Over the 13 years that I’ve been a graphic designer, I’ve designed everything from business cards to billboards, and more.
“I help my customers to create a competitive brand presence by pairing brand strategy, with brand style.”
“Small businesses must learn to leverage online branding opportunities now more than ever, oth- erwise it will block their ability to effectively sell their products or services.”
What motivated you to want to help entrepre - neurs and small business owners take their brands to the next level? BP: Countless times when I’ve met brilliant business owners in person, I’d feel disappointed following up with them online. Their online brand totally fizzled and fell flat compared to how they presented in person. More often than not, small business owners who are doing important, changemaking work, do not have an online brand that is an accurate rep - resentation of the value they offer or the experi - ence they have. This is a HUGE disadvantage. Given that we currently live in an era of social dis - tancing, we have far less opportunities to phys - ically get in front of customers like we used to. Because in-person opportunities to connect with customers have gotten much more limited, it’s time to play a bigger, bolder game with your online brand strategy and style.
Small businesses must learn to leverage online branding opportunities now more than ever, oth - erwise it will block their ability to effectively sell their products or services. Where do you see yourself and your business five years from today? BP: In five years from today I see myself having a much bigger impact by scaling my business through a series of online brand education programs. By that time, I will have trained 1000s of small business owners about proven brand strategy and processes that I use for my clients. I’m currently designing my first brand training program that will be designed to teach entrepre- neurs about elevating their online brand, and I will be releasing it before the end of this year. As a small business owner, Brittany understands the power of a great brand and how it can trans- form your business into a recognized and well- loved service or product so give her a call and let her take your brand from Bland to Grand.
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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