PR is not buzz, It’s Your Lifeline (Especially Right Now) CUSTOMER CONNECTION I have seen a lot of misunderstanding about the meaning and relevance of public relations. by Tanya Chedrawy
Everyone also appreciates the Pick-Up, Drop-Off Service at Driven Automotive, especially during the current pandemic Driven Automotive also offers on all services that take longer than an hour and half, to drive customers to and from their home or workplace in the Hammonds Plains-Bedford and Larry Uteck areas however, in saying that they must follow the Health Nova Scotia protocol to ensure the safety of their workers and customers. In just 8 short years in operation, Driven Auto - motive’s growth has been substantial. “We have doubled the size of our building and we have quadrupled our sales in comparison to year one,” Doyle said. “The market here required a high-quality aftermarket repair shop – and we continue to fill that need. Nova Scotia can be tough on cars and vehicle owners in our area appreciate quality work, but they want a good experience, too. We just give them what they want. I think what stands out to me the most is how our customers appreciate us every visit, not just that one occasion. Everyday we get to be on the receiving end of appreciation due to our positive attitudes, our honesty, and our hard work. You don’t know how grateful we are every day for our customers.” Doyle is also about inspiring the next genera - tion of women entrepreneurs as her daughter can be found many days over the summer in her snack shop located in the customer waiting area offering home baked treats and lemonade. As Doyle will tell you, “It is never too early to learn about business.” So, if you are in the HRM area and need to get some services completed on your vehicle check out Driven Automotive’s website at Driven-Au - to.com and use their easy-to-use contact form or you can call (902) 406-3332 or text (902) 718-7107 as Doyle and her team would be more than happy to set up an appointment for you.
“The market here required a high-quality aftermarket repair shop – and we continue to fill that need. ”
PR is not a buzz word, it’s a lifeline for your business—especially during COVID-19. PR gets a bad reputation, but I’m here to tell you that the function is vital for your organization. Public relations is about building relationships. Connection and consistent communication is how to build your brand and credibility. PR is different than marketing. Marketing is ulti - mately about selling. PR is about relationship management. That is, the relationship between you and your internal/external audiences: (poten - tial) clients; stakeholders; investors and the media. Are you communicating with your audiences during COVID-19? PR professionals have a suite of tactical tools in their arsenal, but you can be doing your own subtle PR right now. HERE’S WHAT YOU CAN BE DOING: • Reach out to your clients to see how they’re coping. • Ask howCOVID-19 is impacting them. Perhaps you can adjust your service offer or provide a discount to help. • Extend a thank you to your customers and let them know that you value their loyalty and business. • Communicate consistently to let stakehold - ers know how you and your organization are dealing with this crisis. Social media has blurred the line between mar-
keting and PR but the fundamental theories behind each function remain the same. This is a tricky dance and a topic for another article for an upcoming issue. Need more tips on doing your own PR or looking for someone to work with to get the most out of your PR budget then reach out to me at tanya@ tanyamedia.com I would be happy to help you out.
“You don’t know how grateful we are every day for our customers.”
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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