As e-commerce grows, there is no reason a brick & mortar store should not also supply their offer - ings online. Not only is it a great way to gain more exposure but you can also expand your reach and sell to people across the world! Oh, but you don’t have tangible items to sell? Well, Websites are way too underrated by a lot of small business owners and thought of as an unnecessary addition, but a good, clean website is truly the lifeline of your business. In the past, websites were viewed mainly as landing pages but that’s not the case anymore. Your website is a place to not only show people about what you’re selling but to also ACTUALLY sell it. As Covid taught business owners, being able to sell online is crucial, especially if your brick & mortar store is closed. cannot urge business owners enough that there is a nice, big, fascinating world beyond their Facebook page that they are simply missing out on. Yes, social media is a brilliant tool to get your business and its products or services out into the world. Whether through Facebook, Insta- gram, Pinterest, YouTube, TikTok or one of the many other engaging platforms out there these channels are a great tool but then what? What happens when someone likes what they see, do you have a call to action? Do you have a way to keep them engaged?
websites are also fabulous lead generators and can help you grow your email list and target your customers in an incredible way that you might be blind to if you refuse to create a website for your brand or business. I’ve only scratched the surface about what your digital footprint can do and the business opportuni - ties it can create. Once you get more comfortable in the digital realm there are an abundance of ways in which your business can benefit. From Search Engine Optimization and Marketing to Google Ad Words to email marketing there is a whole wide world beyond the traditional brick & mortar store. Even digital advertising and sponsorship opportunities, like FanSaves, are helping businesses to activate and engage customers with their brands. People across the world are constantly looking down at their phones and if your business isn’t in their hands then there’s a good chance they might walk right by your store and into your competitor’s who has put aside their fear and taken a chance on investing in digital inventory.
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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