With financing secured, the next challenge was concept awareness. North Keg had to educate Canadian brewers, as well as wineries, cideries, and kombucha companies, on the benefits of this new, alternative way to obtain kegs. “It was an uphill battle just educating the market that there is an alternative option and what the benefits to that option were.” Wowchuk stresses that majority of the time cash can be better used elsewhere inside the brewery whether it’s investing in a new tank, in marketing to help generate brand awareness, or in sales to get more tap handles. “We’re giving breweries access to these kegs without having to put up large amounts of capital.” Kegs can be leased from North Keg, at prices beginning at $3.25 per month through a unique rent to own plan. The lease solution is custom- ized for each brewery, depending on size and need, with the option to buy the kegs at any time. North Keg also offers a straight finance option as well as short-term rental options. “We always chat with breweries to get an idea of what their operational goals are. We can cater the solution that fits best to them.” Short term leases are available as well, which allow brewers to fill the peak demand times in the summer months with extra kegs. In addition, the lease expenses are 100% tax deductible.
“We’re giving breweries access to these kegs without having to put up large amounts of capital.”
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SEPTEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2020
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