IT Channel Insider - May 2021

Digital Marketing Corner

Upcoming Channel Events

Big Red Rodeo - IT Sales And Marketing Boot Camp

What do you do when live events are scarce and company travel restrictions haven’t loosened up yet? For Webroot, you do a hard pivot into digital marketing with a proven partner in “MSP Success Magazine” and replace the lack of booth traffic with a steady stream of hot web leads. And while most channel companies continue to rely on their own web traffic and simply retarget visitors, Webroot chose a different route by partnering with a proven source of high-qual- ity MSP traffic to generate NEW leads week in and week out. The No. 1 Secret To Their Success? High-quality content. We- broot is cranking out great new content every month. The example co-branded ad drives visitors to their brand-new “2021 Predic- tions” video (https://mspsuccessmagazine.com/predictions) with a landing page converting MSP visitors to leads at a 40%–46% rate! The combination of high-quality content that MSPs want, a high conversion landing page, and the established credibility of “MSP Success Magazine” are a winning combination every time! How Webroot Is Partnering With MSP Success Magazine To Drive Hundreds Of Highly Targeted Digital Marketing Leads In 2021

When: May 11–14, 2021 Where: Rosen Shingle Creek, Orlando, FL RobinsBigSeminar.com

Producers Club Meetings When: Q2 - July 15–17, 2021 Q3 - Oct. 7–9, 2021 Where: Cool Springs Marriott, Franklin, TN RobinsProducersClub.com

IT Nation Secure When: June 21–23, 2021 https://www.connectwise.com/theitnation

dattoCon When: Oct. 11–14, 2021 https://www.dattocon.com

ConnectIT When: Oct. 19–22, 2021 https://www.connectit.com

Want to learn more about our digital marketing services? Contact your account rep directly or call us at 615-790- 5011 and ask for the Big Red Media team!

Fall IT Sales And Marketing Roadshow

In advertising, the money is in the list. You can have the best ad in the world, but if you show it to the wrong people, it’s money out the window. I highly recommend using Big Red Media and ‘MSP Success Magazine’ if you’re thinking of running digital ads. Everything time we turn an ad on, we get amazing results.

When & Where: Sept. 8–9, 2021 | Washington, DC

Sept. 28–29, 2021| Dallas, TX Oct. 21–22, 2021| Newark, NJ Oct. 28–29, 2021| Chicago, IL Nov. 2–3, 2021| Las Vegas, NV (Plus Virtual) BigRedMedia.com/events/roadshow/

–Mike Brooks Director of Sales and Marketing, audIT

For a complete list of channel events, visit MSPSuccessMagazine.com/channel-events

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