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that sounds easy enough, most people struggle with what to say, and that’s where humor comes into play. Two weeks of the month, it makes sense to send something around your business, like a special promotion you’re doing or the latest news that your target market might be interested in receiving.
But every other week, it helps to have humor, and I recommend simply finding a funny clip on YouTube and sending the link. I’d make it relate to your industry or have some other kind of tie-in so it doesn’t seem totally unrelated. For example, if you were an accountant and you send a funny video about dogs, you can say something like, “While I hope you found this video about ‘Man’s Best Friend’ funny, we all know taxes aren’t, and that’s why I’m here …” See, we can even make taxes fun! So, you can do this too. As you start injecting humor and personality into your promotions and communications, you’ll find that you attract more leads, retain more partners, and get more referrals than you ever have in the past. Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit, where he brings his passion for marketing and sales to its mem- bers and customers. Mike founded, grew, and sold two of his own service businesses outside of Chicago before seeking to take his experience to thousands of other entrepreneurs by working with companies that focus on them. In his free time, you’ll probably find him eating his way through his new home of Nash- ville and posting photos of his food-journey on Instagram.
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