The Trick to Gaining New
Partnered harlotte’s Web! s of the CBD Industry
Patients Faster Meet Our Friend Dr. Colin at New Patient Generator!
Despite the misinformation out there, CBD is safe and effective. It doesn’t cause a euphoric effect, and Charlotte’s Web products are either THC-free or contain only trace amounts of THC (less than .3%). They can be real assets for chiropractors and patients. “CBD is well-researched for its ability to help support a sense of calm and focus, manage occasional stress, support normal sleep cycles, and also recover from exercise-induced inflammation,” says Jen Palmer, naturopathic doctor and director of education for Charlotte’s Web.
You probably know all about the classic ways to find new patients: print marketing, email newsletters, SEO, social media ads, etc. But a few months ago, we came across a company doing something game- changing in the marketing space for health care professionals. It’s called New Patient Generator (NPG). NPG was designed specifically to help businesses in the natural health care industry gain more patients and grow their practices. And the marketing company was started by a chiropractor, Dr. Colin Swala, so he knows his stuff and the industry!
We chose Charlotte’s Web because it is committed to extensive research and testing. Its products are manufactured in cGMP- compliant facilities that meet high quality standards, and are tested for quality and purity 20-plus times, from seed to shelf. Charlotte’s Web also controls its entire supply chain from farm to market and is even a certified B-Corp, which is a business standard established by the nonprofit B Lab “to balance profit and purpose.” “Not all CBD is created equal,” says Charlotte’s Web distribution manager Brian Grosso. “We have a full team of plant geneticists and plant biologists making sure our patented genetics are the same year over year, so the product is the same and the results that can be expected batch over batch are the same for the end user.”
Dr. Colin and his team use a content-focused marketing approach and leverage a trusted, third-party brand called Family Health Advocacy (FHA) to promote their clients. NPG prides itself on having no contracts or setup fees, a lead guarantee, campaigns that educate, and a history of attracting patients who stay and refer. “We really want to prop up the practitioner and really showcase their knowledge on specific topics,” Dr. Colin says. “It’s common in marketing to lead with an offer, you know, like an examination at a reduced rate. Yes, we include that, but what’s more important is being able to deliver high-quality content as part of it as well. We feel doing it that way produces better quality patients for chiropractors.” What we appreciate about NPG is that they position the chiropractors they work with as experts in the field as an endorsement versus trying to sell to their audiences. The FHA brand and its natural health blog have 85,000 followers on Facebook, so they essentially lend their social proof and credibility to their clients.
This is just the tip of the CBD iceberg. To learn more about Charlotte’s Web and shop their products, visit Chiro1Source.com!
“People look into Family Health Advocacy and see a credible brand, and we can endorse these practitioners, so it’s a different angle,” Dr. Colin says, adding that this keeps health care professionals from “looking desperate” for patients. Dr. Colin is based in Canada but works with chiropractors all over the world to promote their services. We plan to collaborate with him on webinars in the future, so keep an eye out for that announcement! In the meantime, if you want to learn more about New Patient Generator and what it could do for you, download the first five chapters of Dr. Colin’s book for free at NPGbook.com/Chiro1Source .
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