About 50 million people in the U.S. fear going to the dentist. As dental professionals, we know we can deliver care comfortably, but that doesn’t stop patients with dental anxiety from avoiding regular dental care altogether. There could be upward of 50 million people just in the U.S. who are missing out on crucial health care. Add to that all the other countries in which we have Gems Family, and that number is in the hundreds of millions! If you think your office is equipped to treat these patients, then you may want to consider what you have to offer. Do you think you could offer these patients a comfortable seat and ease their fears? You could try … but chances are they will be running out the door the minute they hear the suction pump! But that fear doesn’t diminish their need for dental care. That fear is only driving them away from the thing they may need the most. And they may be in more pain than they’re willing to admit. Those are patients YOU can help … but you’re not going to get them into the door by promising good work. You need to appeal to their heart and their fears and take your dental care to the next level — to their level. You need to address their fear AND help them shift their mindset until they wonder why they ever feared the dentist in the first place! There’s no sleight of hand involved in maximizing your patient load by addressing those who fear the dentist. Instead, you just need to add three services to your offerings
to make your practice THE practice those with dental anxieties trust. And adding these services is easy. You don’t even need additional anesthesiology training! During these uncertain times with COVID-19, there is no better time than today to introduce these services, refine them for your practice, and begin reaching out to those who may be in desperate need of care. Now’s the time to tweak your practice so it suits many patients’ diverse needs.
general patient scope. In fact, he’s been known to take on patients with whom other dentists struggle. While Dr. Mahoney’s knowledge and training certainly make him one of the world’s foremost experts on treating dental patients under special circumstances, his TOP THREE services for making anxious patients feel comfortable in the dental chair require little to no additional anesthesiology training. YOU can start these services ASAP and get more patients in the door than you can handle by becoming your region’s local expert on treating patients with unique circumstances or fear.
THE MASTER BEHIND THESE SERVICES
Before we highlight these three techniques, it’s important that you understand what makes them so powerful and why you should be adding these to your practice ASAP. Allow me to introduce Gems Family Member Dr. Kevin Mahoney. Dr. Mahoney is a dentist. He is also a board- certified anesthesiologist, a Diplomat of the National Board of Anesthesiology, and a Fellow of the American Dental Society of Anesthesiology. He teaches at the State University of New York (SUNY) at Stony Brook University Hospital. His practice and expertise go beyond the traditional scope of anesthesiology and conscious sedation. Dr. Mahoney and his team care for children, medically and mentally compromised patients, those with dental anxieties, those with dementia, and many, many others. His specialty is focused on patients who traditionally fall out of the
Here’s how Dr. Mahoney does it.
STEP 1: FIRST CLASS, NORDSTROM-LEVEL CUSTOMER SERVICE
The biggest step in making your patients feel comfortable walking into your dental practice and receiving dental care is to ensure your practice is a place people with anxiety and fear want to be. This is the FIRST thing you must master before you can begin offering this level of care to your patients. You need to offer a service that muffles the voice in their head telling them to run. Your customer service needs to reach Nordstrom’s level.
Where did this “Nordstrom-level” service come from? Well, legend has it that in 1975,
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