Gems Inside
p.5. Welcome New Members
p.1. The Deepest Recession of Our Lives: Part 2
p.6. Recently Unearthed on Planet Gems
p.4. Happening on Planet Gems
... continued f rom page 7
you can’t approach their need for care with logic or dental facts. Telling them the basics of the procedure will do little to ease their fears and make them trust you. You need to speak to their heart to ensure they are comfortable with you from beginning to end.
That’s the most powerful way to build trust with these patients.
THE POWER OF NEXT-LEVEL CARE
Once you and your team have perfected treatment of anxious patients, it’s time to spread the word in your community.
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ADVERTISING: Start by choosing your advertising strategy. No one will come searching for anxiety-reducing dental care unless they know this is what you can offer. Consistency is key when it comes to advertising. Stick with regular newspaper advertisements, billboard promotions, or television advertisements. Don’t panic when it doesn’t work after a few weeks. You may have to keep plugging away at it. You can change the look and the feel, but don’t ever change the tagline. Make sure patients can recognize what you are known for and what you have to offer them when it comes to specialty dentistry. TESTIMONIALS: Next, look to those patients you have already treated to be the promoters of what you have to offer. Dr. Mahoney and his team get
testimonials from nearly every anxious patient they treat. When a new patient who is nervous about even considering treatment sees the hundreds of testimonials from happy, no-longer- anxious patients, their fears are eased. Those words can be life-changing. REFERRALS: Testimonials are powerful, but referrals are almost guaranteed to help you win over more new patients than you can handle! Your patients’
word of approval unprompted from you is THE BIGGEST factor that will drive more new patients to your door. Encourage your patients to tell others about your services, and when they do, express your appreciation. Continue giving them reasons to associate your practice with comfort and familiarity, and they won’t stop singing your praises. To learn more about how you can offer anxiety-free services to your patients to get more new patients than you can handle, ask your Personal Concierge. If you want to increase your new patient flow and create a more comforting experience for your patients today, then go to InsidersCircle. com g SITE MAP g GEMS INSIDERS’ CIRCLE WEBINARS g 041 MAHONEY MORE PATIENTS THAN YOU CAN HANDLE.
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"You need to appeal to their heart and their fears and take your dental care to the next level — to their level."
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