FROM THE INDUSTRY
Your exposure to multiple clients likely gives you a unique perspective. Can you share some examples? Working across a diverse client base gives me visibility into a wide range of challenges and opportunities. It allows me to spot patterns—whether it’s messaging gaps, market dynamics or trade show strategies—and apply those insights across projects. That cross-pollination of ideas adds a lot of value for clients, and I think it’s one of the key reasons they bring me in. What are your plans for the next 12–24 months? Any plans for expansion in Europe? Over the next 12–24 months, my focus is on continuing to learn, grow and adapt in this rapidly evolving industry. I believe I bring a unique and focused perspective to telecom marketing, and I’m excited to build on that. Europe is definitely part of the vision. While I’m based on the West Coast, I spend a good amount of time in Europe and really enjoy working there— especially if I can be in Germany during white asparagus season! I already have a few clients in the UK and would love to expand further into greater Europe, especially as the demand for specialised, telecom-focused marketing continues to grow across the region. I’m also an early riser, so 5 a.m. conference calls aren’t an issue—just part of working globally and staying connected. What do you enjoy most about the industry? It may sound cliché, but I genuinely enjoy the people. I’ve built lasting relationships and friendships in this industry. Telecoms is full of smart, driven professionals, and there’s a real sense of community once you’re in it.
If you could change one thing about marketing in the telecomS industry, what would it be? I’d change the tendency to rely too heavily on technical, feature-heavy messaging. This industry is filled with brilliant people solving complex problems—but that doesn’t mean the marketing should read like a spec sheet. I’m a bit old-school in that I believe the best marketing connects emotionally. Even in B2B, people respond to clarity, relevance and storytelling. I’m constantly pushing for this—encouraging clients to move beyond jargon and speak to real-world outcomes. The companies that simplify their message and speak directly to their audience’s needs are the ones that break through. What are you most proud of? I’m proud of being someone who helps great products—and great people—get the visibility they deserve. Many companies have something valuable to offer, but they struggle with how to position it or get in front of the right people. That’s where I come in. I love working behind the scenes to help others look good and succeed. For me, it’s not about taking credit—it’s about creating results. I’ve always appreciated the quote, “It’s amazing what you can accomplish when you do not care who gets the credit.” That mindset drives how I work. Having said that I should probably credit Harry S. Truman for that quote!!
www.olivestreetmedia.com
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May 2025 Volume 47 No.2
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