Spotlight on Business: Let’s talk about the Nat- urally Lewis brand and marketing campaign? What is meant by Naturally Lewis? What does Lewis County mean to the three of you per- sonally? Cheyenne Steria: I feel a little bit out of my element on the marketing side. So, I will leave that answer up to our marketing gurus Brittany and Jenna. As for what Lewis County means to me personally, I’m the oldest one on our team. When I came back to Lewis County, through the Louis County Leadership Academy, I feel like the tide was starting to turn at that point nine years ago and it seems like there was kind of momentum shift from the negative ‘If he’s doing well, I’m doing worse, attitude” to something much more positive for the community starting with that class. It’s just been an exciting turn in the tide. I think we have younger, more motivated people looking to get involved, looking to do things and get creative. We’re a very historically traditional conservative community and that’s great, that’s our roots. And that’s what we can build on. But I think we’ve gotten much more creative in the way we’re thinking about things and the way we’re trying to attack things and move forward. And that’s exciting to me. I am not somebody who wants to start my own business necessarily and have to do the nights and weekends and all the other things that are part of living the entrepre- neurial life. But it’s exciting to get to be a little piece of other people’s journeys and get to help make that happen for them and help support what they’re doing. Brittany Davis: Naturally Lewis was launched in 2016 as the economic development brand for Lewis County. Our natural beauty, abundance of natural resources, makes Lewis County the ideal place to plant the seeds for business growth. The brand promotes community, supports busi - nesses and entrepreneurs, and is a platform that people and businesses have affiliated with when they do business in Lewis County.
“Our natural beauty, abundance of natural resources, makes Lewis County the ideal place to plant the seeds for business growth.”
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NOVEMBER/DECEMBER 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER/DECEMBER 2021
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