sooner than expected since there has been such a need for it. The idea there is we have been utilizing technical assistance partners for a long time, so this program actually fills the gap for the entrepreneurs and streamlines the approach. The entrepreneur fills out a survey in order to gauge their needs, we then interview them and create milestones, so that they have a pathway to launch or scale up their business. And what that looks like is we can connect them with local partners that provide free or low-cost programs, and also local consultants in several fields like legal and financial, all the way to marketing and networking opportunities. As we go through the program and hit those milestones, we can actually incentivize them to meet with local consultants to continue to grow their business, which will in turn promote local businesses and supply forever clients to create that ecosystem that will live on as that business continues to grow. It’s really exciting to meet with these new businesses, new potential businesses and entre - preneurs, to give them a sense of confidence in the process as they open their business, or even if it’s a small business that’s looking to create a new product line or bring on some new employ - ees. So, there’s not a one size fits all approach to this program, which is what makes it fun. And we’ll be changing and developing the process as well as, as the program grows. As for the name of the program, DBA Lewis County, which was actually coined by Cheyenne, was kind of a fun way to market and promote the program. It has its own unique logo and webpage ()https://naturallylewis.com/initiatives/ dba ) to promote that program.
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NOVEMBER/DECEMBER 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER/DECEMBER 2021
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