#LABELicious ( Cont’d from Page 1)
case for the year 2025.The entry should demonstrate how label converting technology adds value to a label through new functionality, production meth- ods, or technical innovation. Brand Design — #LABELicious calls for next-gen- eration label design, both visually and from a con- structive and functional perspective. The entry should demonstrate how in 2025, a branded label will create an outstanding experience, with a com- petitive advantage and added value for a brand in its own product category. Sustainability — #LABELicious calls for new ap- proaches to improve sustainability in the field of product labelling.The entry should demonstrate how in 2025, a new approach to label design, production and application can contribute to a positive sustain- ability performance. While the competition was officially launched last week, participants will be able to submit their entries on the website www.Labelicious.eu between Janu- ary 15, 2019, and May 15, 2019. The early launch enables interested young profes- sionals to prepare their ideas in due time, either indi- vidually or in the context of their professional education. During the entire competition, #LABELicious will publish educational and inspirational material from the industry to show its diversity in craftsmanship, its combination of creativity and technology, and its con- tinuous focus on sustainability to improve the envi- ronmental performance of product labeling. Reaching A New Generation The relevance of reaching out to the next genera- tion workforce is illustrated by the industry-wide cross-European support for the project. “The findings of our annual industry survey, the FINAT RADAR, demonstrate the sector’s growing challenge to attract young talents over the past few years,” said Jules Lejeune, Managing Director of FINAT. “This project currently gets support from some 25 international and national trade media com- panies, industry partners of all sizes across the value chain, and virtually all national label associations in Europe, proving that #LABELicious is addressing a top priority challenge.” With the support of the competition’s partners, the international winner in each category will receive a week of industry experience, a complimentary visit to Labelexpo 2019 in Brussels, Belgium, where the awards’ ceremony will take place, and an additional financial reward.
4 November 12, 2018 Flexo Market News
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