S E CT I ON 3 . 0
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PAINT PROGRAM
A. PAINT Paint is one of the top gross profit and sales departments in Ace stores. Ace has developed a full line of private label paint products to satisfy the DIY consumer. Ace’s premium paint, Clark+Kensington ® , is a paint and primer in one that, since its introduction, has been highly rated by a leading consumer magazine and achieved best buy status in 2017. B. BENJAMIN MOORE ® In July 2019, Ace announced a strategic alliance with Benjamin Moore to redefine Ace paint departments across the country. Benjamin Moore’s ben ® brand is available to all Ace stores, and Benjamin Moore is now one of Ace’s Best Brands! Being famous for paint requires that stores fully leverage each element of the Ace value proposition: 1. Service – Best service guaranteed and backed by the Extra Mile Promise. Ace red-vested heroes engage paint customers on the store floor. Paint is not a self-service business! 2. Convenience – Neighborhood stores with superior geographic proximity and a significantly faster shopping experience. 3. Quality – Offering differentiated, high-quality and locally relevant brands that are not sold in the big-box stores. Recognized and preferred by local professionals and DIY customers alike. This alliance with Benjamin Moore allows Ace to continue down our long-term quest to capture 10% market share in liquid paint. Key Benefits of This Relationship: • Long-term strategic alliance with the BEST BRAND of paint. The Best Brand of paint is available to every Ace store. • Simplified operations with a single colorant system. • Retailer support and distribution excellence. • The Benjamin Moore brand provides significant growth opportunity for Ace retailers by appealing to both DIYers and professional painters. • Further, Benjamin Moore is committed to exclusively
C. VOLUME DISCOUNT Retailers earn a volume discount based on the cumulative purchases of Ace private label paint products during the previous calendar year. These discounts apply to every order, no matter the size. Note that colorant purchases are included in qualified EVD purchases, but colorants are NOT eligible for the discount.
PRIOR-YEAR PURCHASES DISCOUNT Less than $28,500 0.00% $28,500– $42,999 0.50% $43,000–$55,999 1.00% $56,000–$76,999 1.50% $77,000–$99,999 2.00% $100,000–$125,999 2.50% $126,000–$154,999 3.00% $155,000–$197,999 3.50% $198,000–$241,999 4.00% $242,000–$297,999 4.50% $298,000–$354,999 5.00% $355,000–$425,999 5.50% $426,000–$496,999 6.00% $497,000–$568,999 6.50% $569,000 and greater 7.00%
D. MAGNOLIA HOME BY JOANNA GAINES PAINT
supporting independent retail — providing Ace a differentiated Best Brand from the big boxes and e-commerce competition.
Exclusive to Ace in the hardware co-op channel and not available in the big-box stores, Magnolia Home by Joanna Gaines Paint is the perfect complement to Benjamin Moore, with a curated color palette that draws new customers.
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