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Mobile App Ace Hardware has developed a mobile app focused on loyalty as an opportunity to better engage with our members to ultimately drive incremental revenue. The mobile app includes key features, such as the ability to earn and redeem rewards, exclusive opportunities to earn additional points, personalized coupons, digital wallet integration and the ability to send push notifications. Social Media The advances in social media present exciting opportunities for Ace. By having a presence on social media, we can respond to customer service issues in real time, build brand loyalty and help discover new customers. Ace is dedicated to growing their national and local social channels by being up to date on all platform innovations and continually developing a strong social marketing strategy. At Ace, we also understand the importance of social media and reputation management. To help our retailers save time and succeed in social media, we have partnered with a social media and reputation management partner called SOCi. More information on SOCi can be found in the Local section on page 18. Currently, Ace Corporate is active on the following social sites: Facebook – With over two billion active users, Facebook is the largest social media site. Instagram – Has over one billion users and has been one of the fastest growing channels. Twitter – With over 330 million active users, Twitter is most commonly used for customer service and news. YouTube – YouTube is the world’s most popular online video community and is the second largest search engine. Pinterest – Pinterest is also used as a search engine and as a place for you to bookmark your ideas.
Ace Gift Cards The Ace Gift Card program offers a retail gift alternative (“the gift of helpful”) that builds the brand and drives retail sales as well as additional consumer exposures through business to business partnerships. The selling and redeeming of the Ace gift card is required for stores to meet the minimum brand standards. B. REGIONAL Group Preprint Program (Major Market) Program Information This program utilizes internal and external resources to offer cost-effective print advertising. By printing in mass quantities, Ace is able to pass the savings along to retailers. In addition, Ace leverages point-of-sale data to develop offers that will optimize promotional unit and dollar sales as well as gross profit. This program is also supported with promotional downloads (streamlining the time it takes to set up sale pricing at retail), store-specific price cards for those participating in the Sign Kit program, and online posting and emailing of your group’s preprints to your Ace Rewards customers at no extra charge. Sign Kit Program Get all of your promotional and temporary branding signage needs met by subscribing to Ace’s monthly Sign Kit program. For only $175 per month, you’ll receive a kit containing all necessary posters, end cap signs, price cards, banners and more to ensure that you’re set to support your monthly promotions. This extremely cost-effective program leverages scale to bring you a comprehensive kit at an incredible value. Mini sign kit is $75 per month.
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