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C. LOCAL There are a variety of programs and tools offered by Ace to help retailers market locally in their communities. Localization is one of the most important ways to advertise and develop the business. Ace Branded Co-op Program The co-op program is designed to promote the 1% Ace Brand and 5% Ace Paint sales in your local market to help complement the National Marketing Strategy. These funds are assessed from a percentage of the prior year’s Ace Brand and Ace Paint purchases, which can then be applied toward a variety of marketing tactics.
At its core, SOCi allows you to manage all your social media profiles, such as Facebook, Twitter, Instagram and LinkedIn, in one platform. In addition, SOCi allows retailers to monitor and answer consumer reviews from Google My Business, Facebook and Yelp. As part of this exciting partnership, Ace retailers have been given access to tools and features that will make a huge impact on their business. Plus, there’s no charge to use the platform. To help our retailers succeed in social media, we host a quarterly webinar, offering a solution for each store to manage their social media pages from one location and provide assets for their social channels. Content management is a breeze with a ready-to-use library of Ace-approved copy and imagery. • Schedule, share and track content across multiple profiles and multiple store locations in just a few clicks. • SOCi analyzes your content activity to provide recommendations on peak posting timeframes. • Better visualize your content strategy with an interactive calendar view. Workflow solutions allow you to surface and track the most important local conversations and engage in real time. • Create multi-store and multiuser review and approval processes that enable accountability. • Notifications alert you to comments and messages so that you can respond or delegate in real time. Centralized reporting suite aggregates your data for more meaningful analysis. • Eliminate the guesswork with our easy-to-read dashboard. • Track performance and sentiment analysis on a single-store or multi-store level. • Boost posts and launch ads from the platform.
Ace Marketing Muscle With enhanced search, refreshed dynamic
templates, a streamlined co-op process and various levels of marketing support, Ace Marketing Muscle (AMM) will help you easily activate local marketing like never before. You can access AMM by visiting ACENET and launching Ace Marketing Muscle from the My ACENET tab (on right side of page). Here are some new features that you will be able to execute with Ace Marketing Muscle: • Activate Local Lift, Ace’s NEW Local Paid Search program • Multimedia promotions in one workflow • Automated use of Ace Co-op Funds as part of checkout • Event marketing packages • Marketing consultation • Media buys and placement • Local banner templates for acehardware.com • Social media and reputation management • Order and rent event assets, such as tents, tables and inflatables, to amplify your event
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