S E CT I ON 6 . 0
23
D. ONE TO ONE
Ace Rewards
Purpose/Objective As the one-to-one customer relationship management solution for Ace retailers, the program’s mission is to deliver strategic consumer touchpoints which drive profitable revenue to retailers and leverage the relationship between the customer and your local store. It’s five times more expensive to attract a new customer than to keep an existing customer. Through one-to-one marketing, the Ace Rewards program has proven the ability to increase the frequency and profitable spend of your best customers. Additionally, through personalized and segmented promotional strategies, the program leverages and enhances the relationship customers have with their local Ace. It is $850 to join the program (broken up into three monthly payments) and $75 per month.
New Movers Program Approximately 20% of the United States’ population moves each year, and these movers spend $27 billion in Ace categories within the first three months of their move. New movers typically complete 7.9 home improvement projects and are 10 times more likely to try a new brand of hardware retailer within the first two months of their move. To capitalize on this, for those stores participating in the New Movers Program, a stand-alone direct mail piece will be sent to new movers who live up to three miles from your store. This program strategically targets homeowners at the right time.
Instant Savings and National Lookup Instant Savings is designed to eliminate mail-in rebates and provide customers the savings right at the register by using their Ace Rewards card. Customers can sign up for Ace Rewards at the register or, if the customer forgot their card, Ace has a national lookup feature, which allows any participating Ace Rewards store to look up any of our 50+ million Ace Rewards members!
Mobile App Ace Hardware has developed a mobile app focused on loyalty as an opportunity to better engage with our members to ultimately drive incremental revenue. The mobile app includes key features, such as the ability to earn and redeem rewards, exclusive opportunities to earn additional points, personalized coupons, digital wallet integration and the ability to send push notifications.
Made with FlippingBook - Online Brochure Maker