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IDENTIFICATION REQUIREMENTS
A. EXTERIOR STORE SIGNAGE The store must display current and approved Ace exterior store identification. Ace specifications recommend that the main building signage, “Ace” or “Ace Hardware,” be the maximum size allowed by local code. Approved national and regional sign vendors are recommended. Exterior sign specifications for channel letters and cabinet style signs are available. Please see approved vendors at https://savingsource.com.
The signage in Ace Hardware stores is developed keeping our core competency of “helpful” top of mind. It gets a consumer to where they need to go and helps them find what they need in the event they do not make contact with an associate. The décor gives the store an authentic and local feel. For all the details on how décor and signage are to be used and to learn more about the customer journey, see the Visual Communications Guide.
ACENET > Manage My Store > Store Environment > About Store Environment
ACENET > Manage My Store > Store Environment > Store Specifications > Exterior Signs
C. APPAREL To maintain a consistent image and provide the best possible customer service, retailers agree to have their employees wear consistent and recognizable Ace apparel, including name badges, while working the sales floor. Ace stocks an assortment of approved uniform apparel (red vests, polos, t-shirts, name badges, etc.) in the RSCs, which are available to order on ACENET. Also, Ace has a preferred vendor for those stores looking to localize their apparel.
B. INTERIOR DÉCOR The in-store experience is critical to driving sales and repeat visits. For this reason, an Ace store should display all recommended navigational and product level signage. The cost of Ace Hardware store décor varies by store, ranging from $1.00 to $1.20 per square foot, depending on the store size and ceiling height.
Visit: www.thenewaceplace.com
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