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B. VALUE PROPOSITION Leverage your value proposition to help differentiate you from the competition. • Locally Owned – You are part of the same community, and your tax dollars stay local. It is about local businesses working together. Don’t assume all of your customers know your store is locally owned and operated. • Customized Inventory – You have the ability to customize your inventory, unlike the big box competitors. By understanding the customers’ needs, you can modify your assortment and product depth to better serve them. If they can trust that you will have what they need, when they need it, they will purchase from you more regularly. • Personalized, Helpful Service – You are known for being helpful, and that extends to businesses. Service is extremely valuable to them. Dealing with suppliers with poor service costs them time and money. Businesses are more loyal to suppliers with high-quality service. • Speed and Convenience – Your store is easy to get in and out of, so customers can go back to their businesses. Time off the job costs them money, so the quicker they get their supplies, the better. Taking it one step further and offering delivery saves them money because they are not paying people to shop for supplies and incurring lost productivity during that time.
C. SUPPORT • Training
- Videos and resources on Ace Learning Place - Professional Retail Services (PRS) available for B2B training • Monthly B2B Newsletters - Marketing Resources on Ace Marketing Muscle
For additional questions and support, contact B2B Email: B2B@acehardware.com 630-990-8321 ACENET > Business to Business
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