FELLOW CATTLEMEN AND WOMEN
As we enter into a Golden Era in the beef cattle business, Tyler and I are excited to invite you to our 2nd Annual President’s Day Sale at the ranch on February 16. Although cattle numbers are at a historic low, we are seeing incredible highs in the beef cattle business today — something that hasn’t been experienced in our lifetimes. As I travel this country speaking, I have the great pleasure of connecting with so many amazing cattle producers. In these conversations, there’s unquestionably a sense of hope and optimism among these folks that is long past due. We, too, share that hope and optimism for the future of this business , and we are bullish on what’s ahead. With the tight squeeze in cattle inventory, high-quality beef in the United States has become exceptionally rare and valuable. We’ve seen it first-hand on our auction platform, Bid On Beef, which since its inception in 2024, has exceeded $1.25 million in sales, shipping to all 50 states. America’s appetite for USA beef is insatiable, and the American ranchers’ ability to convert grass into the most consistent, tender, flavorful, and well-marbled steaks in the world is unmatched. In this unique time in history, we believe positioning yourself well in this marketplace is key — using your leverage with the right genetics and the inventory on hand to get you paid . We truly are rooting for your success, and it is our goal to build a bigger tent and a stronger community along the way — focused on great cattle and great people . Collaborating and working with our customers is truly a blessing. Every decision Tyler and I make at Radke Land & Cattle is with you in mind. We want cattle that will perform in the pasture, in the feedlot, and on the rail. We have learned a great deal of hard lessons by being “in the fire” in this business from pasture-to-plate, and it’s through these experiences that we continue to fine tune and hone in on the genetics that truly get the job done with these goals in mind. And while we have the utmost optimism for the future of agriculture, we are also cognizant of the external threats that seek to cripple our way of life and take ranchers off the land and beef off the dinner table. In the past year, we were part of a grassroots, landowner-led effort in our beloved home state of South Dakota to pass the first-of-its-kind bill, HB1052 — which is now a law in South Dakota to safeguard property rights against the heavy hand of a $10-billion, foreign-backed Green New Deal project wanting to force its way onto land through eminent domain abuse. In the last couple of years, I’ve made countless trips to the state capitol and several flights to Washington, D.C., and it has taught me that decisions are made by the people who show up . It is my commitment to you that every morning I wake up, I think about these threats to our land, our legacy, our livestock, and our liberty. It is my life’s mission to fight to keep farm and ranch families doing what they love to do. At the end of the day, this industry is so much more than cattle to Tyler, myself, and our four young kids. It’s a true representation of what the Founding Father’s envisioned — a nation where doers, thinkers, and dreamers could grow and build and pass on a legacy and a business that will last for generations to come. That’s who we are in cattle ranching, and that’s what we fight for. We firmly believe that right now is the time to press the pedal to the metal in this beef cattle business that we all love. There are good days ahead, and now is the time to get positioned to enjoy the ride! Let’s go! May God bless you and keep you in 2026. We hope to see you at the sale!
Tyler, Amanda, Scarlett (11), Thorne (9), Alexander (8), Croix (7)
Tyler and Amanda Radke Meet our All American Angus Beef partner & friend, Don Beebe, at the sale, and learn about his new movie coming soon!
AT THE RANCH NEAR MITCHELL, SOUTH DAKOTA • CATTLE SALE 1:00 PM • BID ON BEEF SALE 2:00 PM 1
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