RM—JUNE 8, 2020

June 8, 2020

VOL. 58, NO. 11

“Serving The Industry For More Than Fifty Years”

ISRI Launches Recycling Initiative

Sustainability Drives Consumer Buying Nearly half of Americans say they would never shop with a company again if they learned they weren’t being as sustainable as possible, according to new research conducted by The Recycling Partnership. Another one in three would even take to social media and voice support against those companies and encourage others to not shop with them anymore either. The survey showed recycling and bold action toward sustainability means a lot to the modern consumer. Willing To Pay According to the survey, the average American would even pay 26 percent more than retail price if it meant the product was completely sustainable. Seven in 10 Americans polled said they would go out of their way to support a company that makes strong efforts to be sustainable. Even more, eight in 10, say they be- lieve that in 10 years’ time, every prod- uct on the shelves should be 100 per- cent sustainable. The results showed sustainability is trend- ing up and becoming a higher priority for

by Greg Kishbaugh T he Institute of Scrap Recycling Industry (ISRI) has recently an- nounced an initiative to help end the ongoing confusion associ- ated in the marketplace with trying to determine which products are recyclable and which are not. ISRI is developing a recyclability protocol and certification system for paper-based packaging products entering into the recycling stream. Once the protocol is fully developed, ISRI

said it will be expanded to include other products made from recyclable commodities. “Under the current system, there is no standard to deter- mine a product’s recyclabil- ity from beginning to end, which is an obstacle for in- creasing packaging recycling rates,” said Robin Wiener, President of ISRI. “Products are labeled recyclable that are not, consumers are con- fused, and the residential re- cycling stream is weakened

by excessive amounts of products and materials that do not belong. Having one, universal determination for recyclability created by the recyclers that collect and process the material, in coordination with the mills that consume it, will be an enormous step forward in the evolution of recycling.” ISRI is working with a third-party consultant,Moore &Associates, to develop the protocol and certification, which will be phased in over the course of the next year. ISRI is currently undergoing a thorough review of existing certifica- tions and standards to aid in the integration of the protocol with any applicable programs.This will be followed by a survey of Material Re- covery Facilities (MRFs) nationwide to gain an inventory of packaging

(Cont’d on Page 8)

Inside Mer i d i an Was t e Opens New Virginia MRF....................................3

Va n D y k O f f e r s R e m o t e Testing...............................................5

Recycling Contamination Up To 70% In Indianapolis........................6

(Cont’d on Page 7)

Made with FlippingBook Ebook Creator