WHY CHOOSE
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WELCOME TO
We are a strong, vibrant and global real estate family.
We strive every day to deliver unsurpassed market intelligence and insights and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 83 countries, 10,000 offices and over 127,000 real estate professionals strong.
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CORE VALUES Loyal – To our team, our culture, our mission and vision. Committed – To getting the job done, to our team, to our vision Positive – Do you bring a positive energy, Are you non-toxic, do you care, and are you a people magnet? Helpful – Are you easy to work with, thoughtful, compassionate, caring, are you customer- focused? Open to Change – Are you open to a changing environment, can you adjust to a changing market, and can you see the opportunity in change?
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THE HISTORY OF
In 2009 Dan Kruse took on the dynamic leadership role of President, and in 2016, Dan obtained sole ownership of CENTURY 21 Affiliated. CENTURY 21 Affiliated is proud to be the #1 CENTURY 21 franchise in the world for the last seven years and boasts the record for most units sold in a single year. Our 2,700+ real estate professionals are located throughout our 121 offices in Florida, Illinois, Indiana, Michigan, Minnesota and Wisconsin.
Founded in 1978 by Bill Kessler in Madison, Wisconsin, CENTURY 21 Affiliated was one of the very first CENTURY 21 franchises in the world.
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THE GROWTH OF
Over the last 40 years, CENTURY 21 Affiliated has grown from a local organization in Southern Wisconsin, to a multi-office franchise across the Midwest and Florida with most of the company’s growth in the last ten years. In 2014, Dan Kruse partnered with Jasen Schrock to grow the Affiliated footprint into Michigan. Michigan’s footprint now covers several areas from Portage in the south, to South Haven in the west, to Ann Arbor in the east and Grand Rapids in the north.
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WHO IS
• The #1 CENTURY 21 Franchise in the world for the last seven years • Holds the CENTURY 21 record for most units sold • One of the first established CENTURY 21 franchises • Nationally ranked 23 rd in sales across all brokerages by REAL Trends
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MEET YOUR SUPPORT TEAM
OWNERSHIP
DAN KRUSE CEO & Owner
JASEN SCHROCK MI President & Owner
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MEET YOUR SUPPORT TEAM
SHANNON DAVIS President of Central Services
BRUCE BARCHUS President of Ancillary Services
STEVE MILLER Chief Financial Officer
RYAAN GLYNN Chief Operating Officer
EXECUTIVE LEADERSHIP
HEATHER DOTZAUER WI / MN / N. IL Operations Director
MONICA MCKILLIP Human Resources Director
AMY HARRIS Executive Assistant
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MEET YOUR SUPPORT TEAM REGIONAL LEADERSHIP
GINA LINDE WI Operations Assistant
CHUCK MIFSUD Property Management Director
TIA LAKE WI/MN/N. IL Growth Director
MORGHAN RUSTENHOLTZ MI Recruiting Director
HANNAH CHIAMETTI MI Executive Support
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The Affiliated Central Services team is comprised of staff members who consistently go above and beyond to help our agents, administrators and Team Leaders be successful in the field. Departments include: WHO IS CENTRAL SERVICES?
• Executive Leadership • Accounting • Human Resources (HR) • Information Technology (IT) • Leads Generation • Learning & Development • Marketing • Social Media • Relocation
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LOCAL SUPPORT As an Affiliated agent, you will have access to an array of support – including regional and local resources! Your Team Leader and Admin are available to you at the drop of a hat, so don’t hesitate to reach out with any questions.
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MATCHING AGENT RETIREMENT
We care about your “now” and your “future”! This plan features:
Up to $2,000 company match per year 100% participant deferral vesting schedule with 20% yearly company match starting in the 6th year Customizable fund management Unique to the real estate industry
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AGENT HEALTH INSURANCE NETWORK CENTURY 21 Affiliated has set up an insurance portal to help you identify insurance products which can help you meet your unique needs! Benefits include: • Access to insurance products where you live • Explore these products through the easy-to-use marketplace exchange • Different health and wellness focused insurance plans:
• Health • Dental • Medicare supplements • Vision insurance
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As a SPARK member*, you have access to exclusive savings and discounts to help support every aspect of your day-to-day life. Association of Real Estate Professionals
• Individual Insurance Programs • Retirement Savings Program • Member Savings Program
• Hotel, Travel, Car & Entertainment Discounts
• SPARK Telemedicine Program • FREE FOREWARN For Real Estate • Cyber Liability & Data Breach Insurance • Workers’ Compensation Insurance • Accounting Services
*SPARK is an opt-in membership program through CENTURY 21
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AFFILIATED CONCIERGE Power ed by MoveEasy
HOMEOWNER BENEFITS • Access to moving & home management program at no cost for life • Lifetime dedication personal assistant • Up to $1,800 in deals • Free equipment • Gift cards • Experience • Automated home maintenance reminders and access to reputable home pros
AGENT BENEFITS • Stay top-of-mind and relevant with your entire sphere of influence • Keep engaged across • Web • Voice • Email • Mobile • Easily add and manage your local connections and trusted pros • Available at no cost
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IN-HOUSE EXPERTISE
When you join CENTURY 21 Affiliated, you’ll get access to some of the best real estate ancillary specialists in the area.
We Have Partnerships with • Universal Home Protection • Elevate Title • Elevate Insurance Group
and so much more!
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EVENTS & AWARDS
From national & local events, to franchise & office awards – we know that YOU are what makes us a success. Events : • Top Agent Retreat • One21 Conference • Affiliated Agent Rally • State of Affiliated Awards Banquet Awards : • Franchise Awards for production • Customer Service Awards • Office Awards • Local and MLS Awards
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COMMUNITY SERVICE The Affiliated Foundation CENTURY 21 Affiliated established the Affiliated Foundation to encourage consultants, partners and families to give back to their local communities.
How we give back: • Scholarships to students • Participating in the Annual Day of Caring • Fundraising • Donating to local causes o Easter Seals o Alzheimer's Research o Veteran’s Flights o SafeHarbor Child Advocacy Center o Individual families
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SHPERE OF INFLUENCE 1 2 3 4 Family Friends Past Clients PREFERRED VENDORS Title Mortgage Home Warranty Attorneys SOCIAL MEDIA Facebook for Workplace Facebook Twitter Instagram INTERNET 600+ websites Realtor.com Zillow.com Company Website
LEAD GENERATION OPPORTUNITIES
Community Business Associates
Brand Website ZAP Real Estate Website Search Engine Optimization
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PROGRAMS Relocation Corporate
Emily Matthews Lead Scrubbing OpCity (Where Available) Social Ad Engine
Affinity Program Broker-to-Broker
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SKYSLOPE Tr ansac t i on Managemen t Made Simp l e
SKYSLOPE PROVIDES REAL ESTATE PROFESSIONALS WITH COMPLETE ONLINE ACCESS TO THEIR TRANSACTION DOCUMENTS.
Skyslope Features: • Transaction Checklists • Quick Audit File Review
• Synced to the MLS • Highly Secure
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Affiliated Connection is CENTURY 21 Affiliated’s back-office intranet that houses: • Links to ancillary providers • Event schedules AFFILIATED CONNECTION
• News and updates • Office directories
• Marketing & Social Media • Department Resources • FAQs
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21ONLINE.COM CENTURY 21’s intranet In addition to AffiliatedConnection.com, CENTURY 21 LLC also provides a franchise-level intranet. Here you’ll find:
• Educational resources • National marketing • Promotional materials • Business planning resources • Tools to work with clients • Workplace for Facebook
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RELOCATION WITH
The mission of the CENTURY 21 Affiliated Relocation Department is to provide support and training to our Team of agents. In turn, we bridge communication for superior service to our third-party corporate clients to result in a positive experience for our buyers and sellers. Ask how YOU can be part of the Relocation Team!
We Service • Inbound & outbound broker-to-broker referrals • Corporate buyer & listing referrals • Lender & referral programs The Relocation Awards! • 2021 Gold Award winner by Realogy Leads Group • Cartus Platinum Service Award 2011-2020 • Cartus Five Star Circle of Excellence 2012-2020
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THE EMILY MATTHEWS TEAM At CENTURY 21 Affiliated, our lead scrubbing team helps cultivate leads so you can focus on more of the transaction.
• Our lead scrubbing team operates under the name of “Emily Matthews”. • This creates a personal interaction with the customer and is a unique model to CENTURY 21 Affiliated • The Emily Matthews scrubbing team responds to internet-based inquiries (largely from Century21.com) 7 days a week, 14 hours a day and within minutes of the lead entering our system. • Once the lead is ready to move forward, it is assigned to an agent on the “Emily Matthews” team!
Ask how YOU can receive leads from Emily Matthews!
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ONLINE MARKETING
CENTURY 21 Affiliated provides world class online marketing with Century21.com and Century21Affiliated.com. Both websites provide every feature that consumers are looking for! Features Include • Best-in-class school search • Enhanced mapping • Search Engine Optimization • Multiple photos
• Detailed information • Virtual video tours • Interactive maps • Real Estate consultant contact information • Neighborhood information
• Open houses • Demographics
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THE GOLDEN RULER THE GOLDEN RULER Powered by ListTrac provides robust and dynamic Seller Reports on your listings.
• Real-time metrics from partner websites • Comparisons to similar listings • Shows views, shares and saves • Report statistics filterable by month, day or week
• Ability to track
reporting history • Increased flexibility on Seller Report frequency • Includes Commercial Listings • Add company websites to the Golden Ruler reports
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SOCIAL MEDIA CENTURY 21 Affiliated boasts an in-house Social Media Team who provide specialized training and manages multiple social media platforms.
FACEBOOK www.facebook.com/century21 www.facebook.com/c21affiliated
TWITTER @CENTURY21 @CENTURY21Aff
INSTAGRAM @century21 @c21affiliated YOUTUBE @century21 @c21affiliated
LINKEDIN www.linkedin.com/company/century21aff
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CENTURY 21’S BRAND STUDIO Create professional-looking advertising in a more efficient manner, while using all that the CENTURY 21® brand can provide.
Features: • Stock Photo Library • Logo Library • Brand Guidelines • Brand Assets • General Templates
• Single & Multi Property Templates • Recruiting & Commercial Templates • Video Templates
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REALSATISFIED SURVEY BENEFITS
• Survey is reflective of the entire transaction process • Testimonial syndication capabilities to • CENTURY21.com • Realtor.com • Facebook • Twitter • Your own website • The ability highlight service successes and uncovering areas for improvement • Complaint escalation process to allow for quicker response • The ability to win the Quality Service Survey Award
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CENTURY 21 BUSINESS BUILDER 1 • Robust CRM for all contacts o Tools to convert leads into transactions o Feature listings
CUSTOMER RELATIONSHIP MANAGEMENT PLATFORMS
o Prospect for new clients o Connect with past clients • Library of professionally-designed marketing materials
o 500+ professional designed postcards, flyers, brochures, etc. o Campaigns o Desktop and professional print options • Integration with Zap and other CENTURY 21 and Realogy Systems
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ZAP • Robust CRM for all contacts
o New Listing Alerts o Follow Up Plans o Mobile App for your clients o Full Contact Management Platform
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PREFERRED CLIENT CLUB Did you know, 80% of your future profits can come from just 20% of your existing customers? Enroll in this relationship marketing tool!
How It Works: • Enroll clients for 2, 5 or 7 years
• Only for CENTURY 21® System members • Created to support you in your ongoing repeat business and referral marketing efforts • Clients automatically receive 7 mailings each year mailed to their home • Personalized with your photo and contact information, including mobile and email
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ToolkitCMA Buyer’s and Seller’s Presentations
• Professional, organized and customizable • Branded presentations for the CENTURY 21® System • Works from any Internet-connected PC • Automatically merges comparable properties and pictures downloaded from your MLS • Convenient option to email a link for presentations and property flyers • You spend less time on presentations and more time getting prospect and closing sales
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Sign up for a One-on-One webinar with the Learning & Development Team! Along with our welcome email your L&D Specialist will reach out to you to set up meetings to do a systems orientation. This includes helping you set up your website, your profiles, understanding what everything does and more. Your office can also set up specific trainings for office meetings, or just updates on tools. Contact us at learning.development@c21affiliated.co to get started! LEARNING & DEVELOPMENT
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The Knowledge Management Hub allows you to learn at your own pace so that you can achieve your learning goals anytime, anywhere! When it comes to learning about all the different tools and resource available to you and where everything is located, it can be very overwhelming. All your learning can be found in one hub with learning paths to help guide you along the way! If you haven’t activated your account yet, email learning.development@c21affiliated.co to get started. KNOWLEDGE MANAGEMENT HUB
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INTRODUCING JARED JAMES BLUEPRINT FOR REAL ESTATE SUCCESS Originally $499, this is FREE to all CENTURY 21 Affiliated Real estate professionals. • Step-by-step program designed to guide all real estate professionals towards the path of a successful real estate career • Designed to teach the real estate skills necessary to have a predictable business • Available to you 24/7 VIRTUAL COACHING Originally $599, this is FREE to all CENTURY 21 Affiliated Real estate professionals. • Virtual Coaching is designed specifically for REALTORS® and their busy schedule • Each broadcast focuses on topics relevant to building a predictable real estate career • Participants in Virtual Coaching also receive access 24/7 to an extensive library of videos, prospecting letters, dialogue & more
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QUESTIONS?
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