Goodwill Industries of Arkansas (GIA) partnered with viral internet duo Toasters ‘N’ Moose, of “Taste the Biscuit” video fame, to write and record a new song and music video, “Take Me Thriftin’”. Toasters (Estelle Piper) ‘N’ Moose (Tom Shaw), a fictional 70’s pop duo, exploded on the internet with the performance of the song, “Taste the Biscuit” from the 2010 mockumentary, “Chicken in the Shadows”, written and produced by Vincent Gargiulo. A resurgence of the song in October 2022 resulted in “Taste the Biscuit” racking up tens-of-millions of views, shares and endless remixes making them one of the most popular social media darlings in history. The song was filmed in a now-closed California thrift store prompting thousands of comments from fans suggesting it was filmed in a Goodwill location or that they should do a tour of Goodwill stores across the nation. GIA hosted Toasters ‘N’ Moose, along with Gargiulo, to tour several Goodwill stores across Arkansas that included Little Rock, Springdale and Batesville, to record the music video and a longer-length mockumentary. The unpublicized tour was tagged the Groovin’ with Goodwill Recycled Rhythms Take Me Thriftin’ Goodwill Tour. The mockumentary continues a storyline related to their 2010 film “Chicken in the Shadows” which introduced the world to Toasters ‘N’ Moose and “Taste the Biscuit.”
On the last day of filming, a nine-second clip was released on social media and within 36 hours, there were 1.5 million views on TikTok and 1 million views on Instagram. To date, collectively those views have now topped 12 million on social media platforms. Goodwill later hosted Toasters ‘N’ Moose live at the West Markham store in Little Rock for the debut of the song and mockumentary. The store remained open to customers and was transformed with a stage and seating to accommodate guests. As a result of its creativity and success, GIA won a platinum Hermes Creative Award and platinum MarCom Award.
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TakeMeThriftin.org
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