On top of that, there may be some Entities missing; stateless Entities that currently have no dedicated platform on which to live. We’ll accommodate them—season, model, channel, agency, and whatever else turns up in the way you discuss your business. Entities are data, not just metadata. They have content of their own, can turn up as both search criteria and search results, and can have their own detail page. What’s important here is that we skip domain models that are imposed by technology. We are designing the way we want information to be structured, searchable, and linked based on the way you do business—not the way the vendor database was designed. Also, we’re superposing, mixing, and matching domain models that traditionally belong in segregated silos and industry categories. Content managed by DAM and PIM and MRM and ERP is all related—so it doesn’t make much sense to keep it separated.
“We are designing the way we want information to be structured, searchable, and
linked based on the way you do business—not the way the vendor database was designed.”
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