Fleshing out the Content Hub
Now that we have established our structure, it’s time to get some content in. The plan for fleshing out the Content Hub has four important steps:
The Content Hub framework
Enterprise search
CRM
ERP
Proxy
Master
SKU
Enrich
Campaign
Product
PIM PCM PLM
Relations
eCommerce
Project
Channel
Job
Layout
MRM
Asset
wCMS
DAM
The Content Hub is designed to configure and operate as a unified platform.
Aggregate Content from the different platforms is aggregated in the Content Hub. Master data ownership for aggregated Entities typically stays with dedicated platforms. These Entities are aggregated as proxies—a live-linked instance, so to speak. Enrich existing Entities Entities that are proxies can be enriched with additional data or metadata. Oftentimes, an Entity is owned by another platform, and it is perfectly logical to keep master data ownership with that platform. However, from a marketing point of view, additional content on that Entity may be required. Consider, for example, translated benefits for a product. This is a typical case where the Content Hub will enrich an existing proxy Entity with additional data.
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