Case for Marketing Content Hub

Add new Entities Entities can be aggregated and enriched based on proxies. If new Entities are defined, the master data ownership can be assigned to the Marketing Content Hub. This is a flexible scheme that allows for an unobtrusive architecture while at the same time permitting the planning of changes without risk, such as the introduction of new platforms and the phasing out of others. Document relationships Once we have aggregated, enriched, and defined new Entities we can also document and articulate relationships between these Entities—relationships that were not available or visible before. This is one of the strongest features of establishing a central Content Hub as it not only brings content together, it also allows you to see and explore the relationships of that content.

Relationships between entities optimize content

Season

Article

Video

Spring

Ingredient

Magazine

Recipe

SKU 5526

Restaurant

x-mass

Collection

Week 22

Product image

Promo

Chef

Campaign

Folder

POS material

For the next era of marketing, data can’t live in the traditional rows and tables of a relational database. Rather, data needs to be fluid and organic, shifting like a neural network, allowing different business users and end consumers to experience content in ways that make sense for them.

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