Creative project management Instead, we believe that the notion of project management should be central when looking into creative and marketing processes. The project manager brings the main theme of experienced human judgment that we can complement with some tools to support both the project manager and the team.
Components of creative content management
“The marketing professionals and their creative suppliers we meet have one thing in common: a deep-rooted aversion to procedure, rules, and structure.”
Review & annotation
Upload & submit
Calendar
Dashboards
Reporting & analytics
BPMS workflow
Comment & rate
Tasks
Project management tools Tools for the project manager should focus on the ability to add structure and to gain insight. A template approach can reflect the best practices provided by the organization and can be complemented by the ability for the project manager to tweak the course of events when defining the project, or even on-the-fly. High-level milestones can be included to enable insight into progress. Collaboration tools Marketing users and their external suppliers who participate in marketing content creation can be supported with productivity tools focused on collaboration. This includes the ability to upload, preview, comment on, rate, and annotate files; ask questions; and manage task lists.
Producing and publishing personalized digital content faster or more cost effectively is a priority for over 95% of global marketing leaders. 5
5 Sitecore and SoDa: Trends in Personalization report 2019: [https://www.sitecore.com/landing/corp/ 2019-sitecore-soda-trends-in-personalization-research-report]
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