Table of contents
Introduction
3
It’s more than Digital Asset Management
4
Where is the CMO?
5
The Content Hub
6
Where is your content hiding?
7
Bringing it all together
10
Fleshing out the Content Hub
12
Sourcing inspiration externally
14
Herding cats
15
Speak to the crowd
17
Getting it out there
18
Where the value is hiding
19
The case for change
21
The case for the Content Hub
24
The final word
26
Made with FlippingBook Learn more on our blog