Speed Time to market is the operational parameter that reflects the agility of your marketing organization and the ability to turn innovation or market insight into revenue. The Content Hub supports, streamlines, and structures the entire marketing creation process with tools that organize your strategic marketing efforts, production, and publication. Cost Cost is the most direct and visible parameter when ROI comes to mind. With tools to take the friction and inefficiencies out of your marketing processes, both internal and external costs are immediately reduced. After the initial production, costs are again reduced by providing a place to efficiently store, find, distribute, and reuse valuable marketing assets. Operational excellence and value The key approach to ROI provided by the Content Hub is balancing and optimizing the triangle of quality, cost, and speed through optimizing marketing operation. We call it “operational excellence” in marketing operations. With operational excellence in sight, your marketing organization is ready to contribute value to the company. Shareholder value directly related to the marketing domain includes brand value, corporate image, support for revenue growth, as well as contributions to corporate governance aspects in the marketing domain.
“Better briefings, more efficient review and validation rounds are easy paths toward better quality
and higher effectiveness in marketing deliverables.”
Over 40% of commerce professionals say that managing their content workflow, production and approvals process is challenging 7
Strategic value Gains through a better ROI are great. Adding value to the company is even better. But operational excellence can also allow you to succeed in strategic goals that transcend both. Knowing your speed to market with a controlled cost and quality level can allow leadership to make informed decisions to undertake certain initiatives or strategies. Balancing cost and quality means that scaling out marketing operations becomes predictable. This is where operational excellence becomes a tool in the decision making process in the boardroom.
7 Econsultancy and Sitecore: Reinventing Commerce 2019: [https://www.sitecore.com/en-gb/resources/ index/analyst-reports/reinventing-commerce]
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