Signs you need to switch your foundation from DAM to a Content Hub
Primary marketing content is scattered
Users cannot store & find marketing content
Collaboration is not efficient
Omnichannel publishing challenges
Leveraging structured content in documents is cumbersome
Need to setup a dialog with marketing community
Marketers, agencies, product managers
Challenges with scaling content marketing
Multi-lingual content & market localization is needed
& sales all have content needs
There are three main categories of concern here: dealing with content marketing and omnichannel; making collaboration more efficient; and creating and setting up a dialog with a marketing community.
Content marketing and omnichannel The scope of content marketing obviously goes beyond media files. It is about all kinds of content, both file based and non-file based. On top of that, primary marketing content is usually scattered throughout the organization, and marketing has a tough time finding a place to store new content.
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