This is where the Content Hub’s capabilities kick in to aggregate content, enrich it, store new content in a client-driven domain model, and document relationships between all of the Entities. Entities themselves are channel agnostic, which helps to create cells of content that are well-structured and classified, but generic enough to be reusable. The channel management functionality then allows you to get that content out to downstream systems, complementing the UI driven search and download option, or the automated layout of documents. Collaboration There is still a lot of friction and excess in marketing creation and publication processes. Traditional tools focus on work in progress, mostly with annotation tools for media files, or on rigid BPMS-driven workflows. In our opinion, marketing first requires project management tools that offer insight and overview to the marketing project manager, as well as productivity tools to empower the marketing team.
44% of global leaders say a lack of speed is their biggest barrier to delivering effective personalized content. 8
Dialog with the marketing community
An impressive community is out there, collaborating around your brand or marketing campaign. Bringing them together and setting up a dialog is the foundation for launching conversations with both practical and strategic goals.
8 Sitecore and SoDa: Trends in Personalization report 2019: [https://www.sitecore.com/landing/corp/ 2019-sitecore-soda-trends-in-personalization-research-report]
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