The case for the Content Hub
Finally, we are ready to formulate a case for the Content Hub. We believe this is a business case that can build on the traditional DAM business case in many ways – and eventually replace it altogether.
The Content Hub supports and guides your marketing organization to reach operational excellence.
Operational excellence provides practical and tangible benefits in your marketing operations ROI.
Optimizing the triangle of cost, quality, and speed creates the conditions for your marketing organization to add value to the company.
Apart from these incremental benefits, the Content Hub can help your marketing organization develop insights that allow your leadership to make informed decisions and realize strategic goals for the company.
What is important here is that there is something that aligns with the perspective and responsibilities of every stakeholder.
Operational Operational marketing teams are empowered with tools and best practices that provide guidance. Their work will become more effective and their daily jobs will become a bit more fun at the same time. Management Marketing management will be able to deliver straightforward optimizations, value and success in strategic projects. Management will also be able to measure and report all of this to leadership.
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