The Content Hub To turn the ideal of content marketing and omnichannel into reality, we have to connect the dots of fragmented infrastructure and martech applications that create disjointed digital experiences.
Over 75% of executives say that content is the strategic key to growing customer lifetime value. 3
Enter the Content Hub. But let’s size up the challenge first.
Marketing content is all over the place. Literally. It can sit on hard drives. In Excel files. We have even helped clients who were not certain about the physical whereabouts of the server. But mostly, bits and pieces of marketing content can be found in platforms that are, or are not, owned by the marketing organization. “We’re so focused on creating more and more content, we feel like we don’t have enough time, or budget, or we lack the business priority to focus on it.” Robert Rose Chief Strategy Officer, Content Advisory
3 Econsultancy and Sitecore: Reinventing Commerce 2019: [https://www.sitecore.com/en-gb/resources/index/analyst-reports/reinventing-commerce]
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