Figure 25: Summary overview of usage of social media platforms for search of mobility-related information, among German youth.
Note: Sum of "Very likely" and "Likely" options is used as the indicator of the overall preferences. The question read “Which social media and/or messaging app would you use to find information about going abroad?”.
German youth have comparable preferences to their peers from other countries when it comes to using social media. About 90% of the German respondents preferred Instagram, while TikTok is preferred by about 50%. Snapchat, Reddit and Discord are rated by about 10% of the respondents as the preferred Social Media platform. German young people are more likely to use YouTube when searching for mobility-related information, in comparison with their peers from other countries (about 90% rate as overall likely in comparison with about 76% in their peers from other countries; see Figure 26). Most notably, however, German youth are less likely to use many of the social media platforms for mobility-related information search. This is in line with the generally lower usage of social media shown on the previous pages. Only 8% of German youth would use Facebook for mobility-related information search, compared to 52% of their peers abroad), only 9% of German youth would use LinkedIn (versus 30% internationally), only 7% of German youth would use X (versus 20% of European peers), and only 3% of German youth would use Telegram (versus 15% of fellows abroad). These are considerable differences, and they should be reflected in the national information sharing efforts across Germany, especially those aimed at 16-23-year-olds (as these are mostly represented in the German sample).
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