Youth Info Survey 2025 German National Report

domain of finding out information, but also in assisting with mobility applications. As an example, youth (information) services might team up with formal education providers in information campaigns, and opportunities to reach out directly to parents or whole families could be sought or invented (e.g., open doors days, attending or creating events for parents or whole families, utilising information campaigns aiming directly at parents, etc.). Web search and social media are, however, one of the most prominent information sources for both German youth and their peers from other countries. The online environments are diverse, and some of them are not used much by the German young people when looking for mobility related information, such as messaging apps, online communities, or hashtags. These are therefore likely to bring very limited outreach to any youth-focused information campaign on mobility. On the other hand, general web search, online videos, and social media are highly popular with German youth. When it comes to social media use, German young people are surprisingly almost ignoring Facebook, X (former Twitter), and LinkedIn, while being very present on Instagram, and using TikTok and YouTube to a high extent. The attractivity of videos for German young people also show when asked about looking for mobility related information on social media, with German young people using YouTube much more than their peers from other countries. It should also be noted that young people from Germany are more likely to find out about mobility opportunities from social media than their European peers, and therefore social media may present an effective youth information channel. Lastly, it needs to be reiterated that while the German survey sample was large (1878 responses) and while it was comparable with the general sample in all measured background variables (e.g., minority background, size of settlement where young people lived, etc.), it mostly consisted of young people aged 16-23. This fact calls for careful interpretation of the presented findings, especially when providing youth information services to different age groups.

48

Made with FlippingBook - Online catalogs