Find out more about Kim's qualifications, background and experience.
KL Kim Lam CONTENT MARKETING
PROF I LE
As a results-driven content manager and marketeer with over 14+ years' experience across several industries, i’ve held traditional corporate communication and marketing roles to dynamic, hybrid roles in product marketing and more recently weighted towards editorial and content management responsibilities. My passion for effective project management, agility, creativity and high-impact often allow my strategies and tactical implementations to take flight. Whether it's working on go-to-market launches, lead generation campaigns, sales enablement or thought-leadership assets, I often create a compelling and powerful suite of assets, embodying an editorial and customer-first mindset, resulting in key successes. I enjoy being part of an agile, top-performing and creative team, oscillating between present-day focus and appreciation; to having a future-vision to inspire, empower and achieve the bigger picture goal.
+44 07791 413 664
kim.lam2@icloud.com
Edinburgh, Scotland (open to remote/hybrid roles )
linkedin.com/in/kimlam25/
EDUCAT ION
2004-2008 THE ROBERT GORDON UNIVERSITY Management with Marketing | BA (Hons) 1:1
2003-2004 ABERDEEN COLLEGE | A | A | A EXPERIENCE Psychology English Sociology
TRANSFERABLE SKILLS
CONTENT STRATEGIST, PRODUCTION & PROMOTION Manage and maintain editorial/ content calendars Create and contribute to ideation, creation and production of top thought-leadership pieces and sales funnel content (from ToFu to BoFu) Research, creation and production of high-value, top performing pieces for lead generation, including suite of assets such as white papers, blogs, landing pages, ads, email content and case studies Use data and analytical insights to drive content creation BRANDING AND VALUE PROPOSITION DEVELOPMENT Creation of global messaging for target sectors with experience in O&G, Construction, Financial Services and SaaS/ technology companies Devise messaging and branding based on customer insight, research and analysis. Creation of key value proposition matrix & assets.
Jun'21 - present
Covetrus GTS (Animal-health technology) Content Marketing Specialist
Apr '19 - Jun '21
Franklin Templeton (Financial Services) Content Manager
Jun '14 - 'Apr '19
Financial Times (Financial Services & Media) G lobal Product Marketing Executive
Sep '11 - Jun'14
Various marketing & comms roles across Construction and Oil & Gas industries
KL Kim Lam CONTENT MARKETING TRANSFERABLE SKILLS PRODUCT MARKETING Coordinate and launch go-to-market strategy planning on topics, themes, campaigns content and product launches
ACHIEVEMENTS
2022 COVETRUS Leader of the Pack Award
Support in content creation and contionious evolution of messaging; and distribution of upgrades and releases
FINANCIAL TIMES
DIGITAL MARKETING Manage, coordinate and contribute to/collaborate on digital strategy Website architecture, analysis, copy structure and multi-channel marketing for consistent and front-of-mind exposure to target audiences Contribute to social media marketing, advertising suite, blog and newsletter management. SEO and SEM management practices utilised SALES ENABLEMENT Devise sales enablement and training programs for global sales department including new business and renewal /cross-sell sales teams Manage internal communication and education programs on new products, launches,positioning and branding with materials such as cheat sheets, battle cards, pitch decks, playbooks, objection handling and training sessions Reliable yet agile project-manager and strong collaboration with many stakeholders Powerful verbal and written communication Responsive, efficient and eager to solve problems Motivated and self-driven with strong team-work skills Intellectual agility and commercially astute Active listener and positive attitude Pay close attention-to-detail Creative and lateral thinking but also with the ability to be data driven and timely Formal and self-taught training in SEO, Journalism, copywriting, pragmatic marketing, content marketing and more. KEY SKILL SETS, PLATFORM PROFICIENCIES & TRAINING
2019 Internationalist of the Year/ Awards of Excellence
FINANCIAL TIMES
2016 Dragons Den for innovative concept on lead gen with $10k investment
PERSONAL
2022 Published own book The Walk to Nirvana
B2B Internationalist of the Year
T he support that Kim has given on the Global 25 ABM large VIP accounts been incredible. This includes thorough insight into the company, their objectives and goals, right through to helping the team with key marketing content, visually appealing presentations and excellent
proposals - a great job, that has enabled us to land large deals over £100k
Hubspot/Marketo
Slack/Trello/Airtable
Photoshop/Indesign/Canva/ Biteable/ Shorthand/FlippingBook
Google Analytics/ SEM/SEO
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