Visionary Leaders (CONT’D FROM PAGE 26)
Board Converting NEWS INTERNET DIRECTORY
Design The Culture, Don’t Just Describe It Cultures aren’t changed by willpower. They’re changed by structure. Visionary leaders adjust expectations, lan- guage, and workflows to reinforce the behaviors they want to see. That might mean fewer status meetings and more divergent thinking sessions. It might mean swapping “What’s the update?” for “What are we learning?” It might even mean incentivizing questions instead of answers. They remove friction for reflection, and clear a path for creativity. Build Thinking Into The Workflow Visionary leaders don’t treat creative thinking as some- thing that happens off to the side. They embed it into how work gets done. That might mean starting meetings with generative questions instead of status updates. It might mean using tools that prompt reframing before prob- lem-solving. It might mean allocating time in project cycles for idea expansion before decision-making. When creative thinking is built into the actual flow of work, it becomes a natural reflex, not a separate event. The result of all this? Not just better ideas, but a more adaptive, resilient, and future-ready organization. One where innovation isn't a one-time event but a cultural norm. And let’s be honest: this shift doesn’t happen overnight. It requires unlearning deeply ingrained habits, especially for high achievers who’ve built careers on getting things done. The hardest part of possibility-driven leadership is often letting go of the illusion that productivity equals value. Visionary leaders model the change they want to see before they ask anyone else to do it. They resist the pressure to fill every moment with output. They normalize reflection. They make time for idea generation and inqui- ry—and protect it like they would any other strategic asset. They also help others do the same. They train teams to get comfortable with ambiguity, reward experimentation even when it doesn’t pan out, and treat creative thinking as a daily necessity, not an extracurricular. Because when the work becomes too much about the doing, the thinking disappears. And when the thinking disappears, so does the future. If your culture only rewards productivity, don’t be surprised when people stop imagining what else is possible. Visionary leaders don’t just get more done. They get more done because they think differently first. About the Author Susan Robertson empowers individuals, teams, and or-
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AES (ADVANCED EQUIPMENT SALES) www.aesales.net
AES is a leading full-service provider of integrated convey- ance systems specializing in scrap, trim, and dust. AES en- gineers custom scrap systems and works as a partner in process improvement to help businesses achieve greater profitability, productivity, and sustainability. Products include balers, shredders/hoggers, core shredders, filters, fans, and specialized dust control and collection systems. AES is the ex- clusive distributor for the AirShark Rotary Material Separator. For a wide variety of new and used equipment on to- day’s market, visit our website at www.acm-corp.com. BAUMER HHS CORPORATION www.baumerhhs.com hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for quality as- surance in the production of boxes with flexo folder gluers. AMERICAN CORRUGATED MACHINE www.acm-corp.com BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, and carton scrap.
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ganizations to Live in Possibility™ so they can more nimbly navigate change. She is a creative think- ing expert with over 20 years of experience speaking, consulting, and coaching in Fortune 500 com- panies. As an instructor on applied creativity at Harvard, Susan brings
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a scientific foundation to enhancing human creativity. To learn more, visit www.SusanRobertsonSpeaker.com.
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September 1, 2025
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