THE AUTOMOTIVE INDUSTRY IS RAPIDLY EVOLVING
THE AUTOMOTIVE INDUSTRY IS GETTING INCREASINGLY COMPLEX, WITH:
Disruptive Innovation: New ecosystems forcing ‘traditional’ automakers to collaborate at multiple levels Customer Retention: Car sharing and new mobility solutions will change the criteria for purchasing decisions. Digital Value Chain: More data and connectivity are changing the ecosystem, forcing automakers adapt. Intellectual Property: With collaborations and aging workforces automakers need to protect operational knowledge Sources of Unpredictability: Changes in the political landscape create volatility and new protectionist measures Rise of Advocacy Groups: Environmental awareness among consumers is created through social media
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