CONTROL YOUR FOCUS WITH ‘DEEP WORK’
A BOOK ON BREAKING THROUGH DISTRACTION
identify the types of work you do every day, distinguishing between activities that are “shallow” and work that is “deep.” For instance, while constantly checking and responding to emails, you may be busy, but you’re not necessarily being productive. Think about the amount of time you spend doing this or a similar activity. Is it worth the time? Is there a better and more productive way you could use your time? “Deep Work” helps answer these questions and more. There’s little information in the book that’s particularly groundbreaking, but Newport is clear and direct when describing his useful strategies. If you feel lost during the day and your attention is scattered, this book may give you the tools you need to renew your focus and break through the distractions.
What has distracted you today? Our lives are packed with disturbances that get in the way of things we need to accomplish. They dilute our attention, and we can deliver subpar work as a result. Distractions come in all forms, but some of the biggest ones include our smartphones, the internet, social media, and email. Losing focus is all very electronic for most people. In Cal Newport’s book, “Deep Work: Rules for Focused Success in a Distracted World,” he details how you can take back control. Newport doesn’t hold back. He clearly lays out what you need to do in order to escape the distractions that plague your workspace. This includes whatever space you’re occupying while you should be focused on, say, setting up an appointment with a prospect. The moment you set “Deep Work” down, you can put Newport’s advice to the test. He details a number of rules to help you
ATTENTION AGENCY OWNERS! Stop Rolling the Dice, Quit Guessing ... You Must Know Before You Hire: Can They Sell? Will They Sell? New producer hiring mistakes cost $75,000– $150,000. It's not only horrible on your bottom line; it kills your opportunity to grow your agency. Mistakes can be eliminated, but to do so, you need a profile that is not easy to game. The problem with most profiles is that producers have seen them before. They know how to answer the questions to get acceptable scores.
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