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Supplements were already going strong pre-coronavirus, fueled by product innovation, the ongoing wellness boom, and an influx of younger, healthy proactive consumers. As per a recent study by Stylus, personalized nutrition is moving up a gear as food and drink brands tap into artificial intelligence (AI), big data and social media trends to create healthier, ultra-tailored choices for consumers, from test to table. Nestlé Japan is using AI, social media, and home-testing DNA kits to create personalized diets for consumers, according to Bloomberg. Users of the Nestlé Wellness Ambassador program send pictures of their food via the Line app and receive lifestyle change recommendations and specially formulated supplements in return. Another trend seen post COVID is veganism. Consumers are increasingly embracing the growing array of alternative meat options. As per Stylus, looking beyond the US, UK and mainland Europe, China’s population is leaning towards vegan fare, while the UAE and Australia are also demonstrating a strong appetite for plant-based sustenance. Consumers are switching to veganism due to convenience, the environment, sustainability, caring about animal welfare, and convenience – notes Shilpa Tiku, Chief Research Officer and Partner at Verify Markets. The Academy of Nutrition and Dietetics stated in 2016, that people on vegetarian or vegan diets are at a lower risk of various illnesses, including:
SHILPA TIKU SUPPLEMENT SALES AND PLANT BASED DIETS HAVE BEEN SIZZLING
Ischemic heart disease Certain cancers Type 2 diabetes Hypertension Obesity
A study from 2017 looking at over 70,000 women found that those with a diet higher in healthful plant-based foods had a lower risk of coronary heart disease. Some plant-based proteins include- Tofu, tempeh, edamame, lentils, peanuts, almonds, chickpea, quinoa, beans, and several others.
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